NAIAS in Detroit

For the 2016 North Americal International Auto Show (NAIAS) in Detroit, our sister publication, Robb Report USA built a studio on the show floor to interview industry leaders. From Ford to Rolls-Royce, we bring you in-depth insights into America’s most important auto-industry event, directly from the Motor City.

Discussing the future of cars with Bill Ford
The executive chairman of Ford Motor Company discusses his company’s new launches, including the adrenaline-inducing Raptor and new variants of the Ford Fusion. He also speaks of Ford’s transition from an auto manufacturer into a mobility company.

Fine tuning modern muscle cars with Ken Lingenfelter
Lingenfelter Performance Engineering’s CEO produces automobiles such as the 800hp Lingenfelter Corvette Z06, and the 1967 Corvette 427 coupe from the Lingenfelter Collection. With this, you’d think that he dedicates his life to Corvettes, but just wait till you learn about his go-to car for a Sunday drive.

Praising the return of the Motor City
Olivier Francois, CEO of Fiat Chrysler Automobiles, tells us how the 2016 NAIAS marks a return of Detroit in the automobile industry, his marketing strategy, and how Maserati and Alfa Romeo find places amongst Jeep Dodge, and other brands under the Fiat Chrysler Automobiles group.

Gaining insight on the past, present and future of Rolls-Royce
According to Gerry Spahn, head of North American communications for Rolls-Royce, business is brisk. The past year saw them at a high, selling 3,785 cars, making it Rolls-Royce’s second best year ever. Of all the sales, the United States accounts for one-third of it. We take a look at the Rolls-Royce Dawn, as well as the 1953 Rolls-Royce Silver Dawn Drophead.