Casa de complication
Completing a trio of ‘House of Franck Muller’ boutiques in the Lion City is a new outlet at Isetan, Wisma Atria Shopping Centre looking out onto Orchard Road.
The concept of an abode permeates the various sections in the 2,399 square foot boutique. The ‘living room’, ‘library’, ‘drawing room’ and ‘dining room’ feature Franck Muller creations in crafted displays with the brand’s colours of purple and red setting the dominant tone.
Franck Muller’s Geneva-based director Nicholas Rudaz, present at the opening ceremony, expressed a desire to create “an elegant yet cosy" environment for customers and guests to the boutique.
For existing connoisseurs of the brand, the boutique offers after-sales care by a qualified watchmaker for a comprehensive ownership experience. Franck Muller’s sister brand Cvstos is also represented in its own individual corner.