Frank Gehry is arguably the most famous living architect – and for good reason. His awe-inspiring designs, from the Guggenheim Museum Bilbao in Spain to the Walt Disney Concert Hall in Los Angeles, have the power to turn little-known cities and underrepresented neighbourhoods into major tourist destinations. This is most evident in Gehry’s Hotel Marqués de Riscal, a Luxury Collection Hotel, set among the vineyards of the Rioja wine country’s 150-year-old winery Marqués de Riscal. Comprised of a series of pink, gold, and silver titanium ribbons, the hotel’s architecture was inspired by the winery’s iconic bottle, reflecting the pink hues of Rioja wine, the silver foil covering the cork, and the gold mesh that adorns every bottle. Inside, Gehry’s touches are also evident, with furniture, lamps, and headboards designed by the architect exclusively for the hotel. The hotel’s opening in 2006 set off a major movement for Rioja wine, bringing tourists – and more architects – to the now popular Spanish wine country.