Moncler’s CEO on his passion for all things Italian
When Remo Ruffini purchased the French skiwear brand Moncler in 2003, he moved the company’s headquarters to Milan, a short distance from his home on Lake Como. After a decade of building Moncler into a leading purveyor of luxury outerwear, Ruffini took the company public in 2013 in one of the largest IPOs in Italy’s history. Today, the billionaire chairman and CEO manages his business while striving for a satisfying work-life balance that includes skiing most winter weekends and cruising the Mediterranean in the summer.
On his love for Italy
I love the pizza in Naples and the food in Sicily, especially the pasta with tomatoes, eggplant and mozzarella. I have two favourite regions for wine: Sicily, particularly (for its) Nero d’Avola, and the north-east of Italy, particularly Friuli– Venezia Giulia. They make a great Cabernet.
(Everything) made in Italy is based on quality. In every field, from fashion to design, cars to yachts, and food to wine, excellence and expertise is key. I like the truth behind things, and usually the truth is in the simplicity. That is not a platitude. I often say that one of the most difficult things to make is an excellent and simple spaghetti with tomatoes, basil and olive oil. It’s one of my favourite meals. It has to be perfectly calibrated and balanced with three ingredients only. That’s perfection.
On his love for the outdoors
I have a sailboat and love to sail around and swim off the Amalfi Coast and go to Grotta Azzurra. I love the Mediterranean. We often go to Sardinia and Corsica.
I love the mountains too. In winter, every weekend from the start of December to April, we go to our house in St Moritz. We renovated a very old chalet. It is about 100 years old. From the outside it is the same old house, but we rebuilt everything inside and put in new technology.
On skiing
I love to ski and (Moncler) was very popular when I was a kid of 14 or 15. I had just sold my company and wanted to find a brand with a strong heritage and DNA. It was like a dream come true. When I bought the company, it was unknown in the young urban generation.
On giving back
I have worked with (the AIDS foundation) amfAR for about five years. For our last project, Art for Love, we asked 32 famous photographers to interpret our signature jacket in very unique and artistic photography. We showed it at an exhibition at the New York Public Library. We sold the photographs through Paddle8, and the proceeds went to amfAR.
On his perfect day
An ideal day is either skiing or just being home in Lake Como. I travel a lot, and on the weekends it is nice to be home and just enjoy the lake, mountains and good restaurants, and the people and lifestyle here.
