uyou’ve Been framed
Now that we think of it, the empty inky blackness that a television morphs into when it is turned off is a bit of waste. Designer Yves Béhar and Samsung obviously agree, resulting in what they call, simply, The Frame.
Designed to ‘disappear into the décor’, The Frame is essentially a Samsung screen that Béhar and his studio Fuseproject designed to fit into an artwork frame. When not in use streaming Netflix or South Korean dramas, the screen turns into ‘Art Mode’, displaying digital artwork. And if there’s nobody in the room to appreciate anything, then the screen is smart enough to turn itself off.
Ideal for smaller homes and apartments where real estate space is valuable, Béhar visited the world’s greatest museums and galleries to decide on the frame. Settling on a modern, streamlined border available in white, black and wood veneer, The Frame is designed to be wall-mounted.
Curator Elise Van Middelm was roped in to select artwork from artists such as Luisa Lambri, Barry McGee and Todd Eberle that were converted specifically for display on the screen. Content, of course, is fully programmable. Enabling the display of the resident’s own art, photography or family snaps once digitally scanned. Smart functions also adjust the brightness of the image automatically, ensuring optimal (and efficient energy usage) depending on the time of day or the change of the seasons.
