Nobline Design’s 24K gold sugar cube – the most expensive ever?

gold sugar

Forget gold flakes; have an entire gold sugar cube instead

There are three kinds of people in the world. The first, who want everything clad in gold. A toilet seat, cheesecake… you know how it goes. The second, who value items based on quality, which usually is tied to price. The pricier, the better. We’re talking about pillows, tacos, chocolates and water. Only the best (or most expensive) will do.

The third? An amalgamation of the above two where everything should not just be the most expensive, but also come with a sprinkle of the fairy dust of gods.

Swiss company Nobline Design, known for dishing out 24k gold products like it’s going out of fashion (think 24k fur coats, teddy bears and acrylic glass), has whipped up something a little more edible this time round: 24k gold sugar.

Let that sink in: sugar cubes that are coated with a layer of 24k gold.

How does it taste? Well, exactly like how sugar would, obviously. But how does it make you feel? Ah, that’s the right question there. Not that I’ve tried, but if I did, I imagine it tasting… just like how sugar would. I’m sure others will claim that this has powers to slow time down, elevate a rich cuppa, perhaps even given them a glimpse of what heaven must taste like.

But if you’re hoping that this sugar cube will magically change the taste of whatever it is you’re adding too, then you’re definitely missing the point entirely. What we can agree on is: this sugar rush would feel like no other.

The sugar cubes are available in boxes (or rather pretty white briefcases with gold clasps, to be exact) of three pieces, up to 20. A box of five costs €150 (RM1,190) for the classic edition, and €190 (RM1,448) for the premium edition. Of course, the sky’s the limit should your 24k sugar bowl need a refill.

Nobline

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