shopping with a social conscience
Artisans have been telling stories through textiles for more than five millennia, where each thread and stitch represent their culture’s craftsmanship. For over a year, Loewe’s team headed by creative director Jonathan Anderson has been on a worldwide hunt in search of these masters and their ancient techniques. The result is the new collection of tote bags from Japan, Senegal and Togo – set to launch worldwide and in selected stores this October.
These exclusive behind-the-scenes images are testament to the dexterous handiwork and technical finesse of the ateliers. First seen at the Salone del Mobile exhibition in Milan this April, each bag is assembled at LOEWE’s workshops in Spain. But the fabrics have come from far and wide, featuring the hard work of Japan’s indigo farmers, kimono artisans, and sashiko stitchers as well as the vibrant patchworks from West Africa’s Senegal and Togo.
The new collection’s sales will go back to ensuring that these skilled craftsmen and women keep at their trade. Profits will be donated to charities promoting women’s education in minority communities and supporting traditional crafts around the world. Who says that shopping can’t be done with a social conscience? It’s possible – one tote bag at a time.
