A new accommodation will soon be available to those who have long enjoyed their visits to the bustling island of Penang, with is UNESCO World Cultural Heritage Site of George Town and its array of tantalising street food. For those who are already familiar with the creature comforts of the Ascott serviced residences, they will be pleased to see the first-ever Ascott-branded serviced residence in Penang; a 250-unit property, standing at 37 storeys along the Gurney Drive promenade. In this lifestyle district with its beachfront, destination shopping centres and fantastic gastronomic diversions, guests at the property will be welcomed into their apartments with hip interiors by designer Kian Liew .
Here, the familiar kitchenettes, built-in washers and dryers at these lodgings help to make this home-away-from-home experience an easy one, with accompanying all-day dining, as well as business and recreational facilities running the gamut of banqueting, meeting rooms, gymnasium, sauna, residents’ lounge, kids club, a kids’ wet park and outdoor barbecue areas.
Additional retail components and office units also feature as part of this development by Plenitude Berhad, a Bursa Malaysia-listed conglomerate with interests in property development, property investment and property management. On the awarding of the contract to Ascott, Plenitude’s Chairperson Elsie Chua commented: “We are proud to award the management of one of our distinguished projects to Ascott, one of the leading international lodging owner-operators. Given its prominent location in one of Penang’s most vibrant and dynamic communities in George Town, we hope that Ascott Gurney Penang will create an iconic hospitality landmark. Plenitude Berhad has long been a trusted name in the region’s property development market, and our partnership with Ascott on this project will allow us to further expand our presence in the fast-growing hospitality segment.”
Together with the addition of Ascott Gurney Penang, Ascott Limited – which comprises 13 different hospitality brands – continue its primacy as the largest serviced residence owner-operator with over 5,000 serviced apartments across 25 properties in Malaysia – with three more expected this year namely Ascott Star KLCC, lyf Raja Chulan and Juru Residences in Prai, Penang.