Jeweller Chow Tai Fook Wants You To Embrace Joy With Their New Collection

Revealing their complete range of colours for the season, Hong Kong jewellery group Chow Tai Fook has launched their Colour Your Summer campaign, which encourages jewellery lovers to delight in different shades of gold. 

Describing summer as a harmonious rainbow, the brand introduces three new collections which highlight the individual nuances of rose gold, white gold, and pure gold embellished with enamel. The Chow Tai Fook Little Gift collection, crafted in 18-karat rose gold, offers a selection of necklaces and a bracelet that fuse different motifs, representing the forging of meaningful friendships and the exchange of tokens of affection (prices start from RM2,300). 

In a veritable explosion of colour, the Life of Nyonya collection – exclusive to Malaysia only – employs enamelling – one of the oldest forms of surface decoration that adds colour to jewellery without relying on gemstones – to enliven its pure gold charms. In a tribute to Peranakan traditions, the charms are inspired by the intricacy of Malaysian batik designs, and come shaped as tiffin carriers, spinning tops, batik totem symbols, and the Chinese ‘Fu’ character for fortune (prices range between RM430 to RM1,200). 

For those who feel white gold brings out their true radiance, the jeweller has created the T Mark series, which comprises three 18-karat white gold collections (prices range between RM8,400 to upwards of RM23,000). From the Lodestar collection’s solitaire diamond pendants to the poetic curves of the Echo of Love and Touch collections’ rings, each diamond is skilfully set and mounted to display its maximum luminosity and transparency – the classic Chow Tai Fook way.

Chow Tai Fook Jewellery

 

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