Museo Salvatore Ferragamo is letting audiences into the creative process and brilliant craftsmanship behind their silk prints and scarves with a unique virtual experience of their latest installation, SILK.
The collection’s history goes back to the 1970s, when one of Salvatore’s daughters decided to add silk accessories to the maison’s production. Thus, completing the founder’s vision of creating a fashion label that could provide pieces ranging from head to toe. The addition of silks allowed Ferragamo to set itself apart from other brands. Its prints were distinct and colourful, with many of the subjects taking inspiration from the landscapes of lush tropical jungles, grassy savannahs, and exotic animals.
Museo Salvatore Ferragamo has always made it a point to promote the conversation between art and fashion engaging contemporary artists through its exhibitions. SILK is no exception as it opens with an installation entitled Were Creatures Born Celestials created by Chinese artists, Sun Yuan and Peng Yu. The display conceptually exemplifies the Silk Road as a prolific ground for exchanges between the East and the West, as well as paying an homage to the origins of the fabric itself.
Guests are invited to experience the designs from a curatorial point of view. The exhibition showcases the cultural inspirations, creative origins and the process the follows, through a collage of references leading up to the final product. And since the tour is available to audiences through mobile devices, visitors will be able to fully experience the whole collection without missing anything.
Accompanied by guides and interviews, viewers will be able to venture through the maison’s incredibly rich journey of its silk collections. The exclusive virtual tour will begin at the entrance of Palazzo Spini Feroni. The same palace that was made the subject of the first scarf ever made by the maison, ten years before the founder decided to produce them in a series upon his daughter’s introduction into the company.
SILK is now open virtually until 18 April 2022. There will also be a complementary documentary screening of the exhibition available from 29 April this year, on Sky Arte.
