Even after his death, Virgil Abloh lives on. The third and final installment of the late designer’s collaboration with Mercedes-Benz has finally been revealed in the form of the new Maybach S-Class S 680 and matching streetwear.
Project Maybach, which was first announced last October, kicked off with, you guessed it, a reimagined Maybach. Abloh worked alongside the marque’s chief design officer, Gorden Wagener, to create a futuristic, battery-powered grand tourer inspired by how one could explore nature within a uniquely luxury context. The show car was finalised shortly before Abloh’s death in November and unveiled in December.
In addition to that singular coupé, the duo penned a new production model based on the 2023 Maybach S-Class S 680. Like its predecessor, the luxury sedan features a two-tone colour scheme of beige with black accents, along with the signature Maybach 20-inch wheels and the trademark barred grille. The interior continues the theme with fine beige and black leather adorning the cabin. Elsewhere, you’ll find a 6.0-litre V12 engine good for 604 hp and a personalized user interface that is described as a “more luxurious” variation of the MBUX system.
The new Maybach S-Class S 680 is presented alongside a matching apparel collection that will be available from today. Created in partnership with Abloh’s famed streetwear label Off-White, the capsule comprises an array of clothing and accessories that take design cues from the limited-edition S-Class.
Featuring the same color palette as the four-wheeler, the line includes practical streetwear essentials emblazoned with the Off-White and Mercedes-Benz logos. You’ll find a classic cotton t-shirt, a round-neck cotton fleece sweatshirt, a co-branded hoodie and a canvas cap, all finished in a subtle, sand hue and vintage wash. Naturally, there is a pair of suede driving gloves, too, which proudly sport blue “ABLOH” velcro straps across the wrists.
While this is a somewhat humble contribution to Abloh’s vast legacy, the Mercedes-Maybach project showcases his unbridled imagination and inherent ability to enrich the conversation around luxury design. It also demonstrates how cross-industry dialogue can help move the needle toward a more inclusive future. In fact, Mercedes recently partnered with rapper A$AP Rocky to create a 90s-inspired clothing collection and Palace founder Lev Tanju on a line of trendy workwear. These moves continue to solidify the bond between the worlds of fashion and cars.
Abloh’s Maybach S-Class S 680 will be limited to just 39 examples that will be sold in the United States. Pricing is upon request but given that the Mercedes-Maybach S680 is expected to start above US$215,000 (just over RM907,000), it’s safe to say this model will be even pricer. The apparel collection, meanwhile, is available online at Off-White as well as on Farfetch and Maybach Icons of Luxury. The capsule will also be on sale at select Off-White stores.
Previously published on Robb Report.
