In the world of luxury Scotch whisky, few names carry the gravitas of Chivas Regal. Now, the iconic Chivas Regal 18 steps boldly into a new era with a refreshed design that redefines sophistication. With its taller silhouette, intricate embossing, and jewel-like label, this updated look is more than a visual upgrade—it’s a celebration of timeless craftsmanship meeting contemporary luxury.
Beneath this striking exterior lies an award-winning blend that has consistently garnered Gold medals in prestigious competitions such as the San Francisco World Spirits Competition, International Wine & Spirit Competition, and The Scotch Whisky Masters. This is not just whisky; it’s a masterclass in blending tradition with modernity.
A Design That Speaks of Refinement
The newly unveiled Chivas Regal 18 design features a taller, more refined silhouette. The bottle exudes an elevated presence on any bar or shelf. The embossed details, including the Luckenbooth symbol—a historic emblem of love and loyalty—pay homage to the brand’s rich heritage. Meanwhile, a jewel-like label adds a touch of brilliance, reflecting the multi-faceted character of the whisky within.
This design update is more than just aesthetic; it’s a statement of Chivas’ commitment to innovation while staying true to its roots. The sleek new look aligns perfectly with Chivas’ ongoing evolution, ensuring that it remains at the forefront of luxury whisky for discerning connoisseurs worldwide.
A Symphony of Flavours
Chivas Regal 18’s liquid artistry remains its crowning glory. The blend—crafted by Chivas’ Master Blender Sandy Hyslop—unfolds in a symphony of flavours, revealing a multi-layered taste as intricate as its design. It opens with the bright, zesty notes of citrus, reminiscent of sun-kissed orange marmalade. This vibrant introduction gives way to delicate floral undertones, adding a touch of elegance and complexity. Finally, the experience culminates in the rich, velvety embrace of dark chocolate, providing a luxurious and indulgent finish.
This multi-dimensional profile makes Chivas Regal 18 not only a drink but also an experience, one that appeals to those who appreciate the finer things in life. Regardless of it being enjoyed neat, on the rocks, or as part of an expertly crafted cocktail, the whisky delivers unparalleled flavour.
The True Icon of Luxury
To mark the Malaysian launch of its refreshed design, Chivas presented The True Icons of Luxury, offering a sensorial journey that engages all five senses. From its meticulous craftsmanship to its deep and complex flavours, every element of Chivas Regal 18 is designed to elevate the whisky experience.
Pernod Ricard Malaysia unveiled the newly redesigned Chivas Regal 18 bottle at an exclusive launch event that showcased the bottle’s elegant transformation, captivating attendees with its refined aesthetics. The launch occurred together with the brand’s Chinese New Year Annual Dinner.
View more photos from the event
The unveiling was especially meaningful as the celebration welcomed the Year of the Snake—a symbol of transformation and renewal—perfectly aligning with the spirit of new beginnings that the refreshed design embodies. Throughout the evening, guests enjoyed a feast that engaged all five senses, with visually stunning presentations, aromatic pairings, and exquisite flavours that highlighted the whisky’s signature complexity.
This immersive event underscored Chivas’ dedication to creating memorable moments around its products. It also reinforced its position as not just a whisky brand but also a purveyor of luxury lifestyle experiences.
Tradition Meets Modernity
True to Chivas’ “I Rise, We Rise” philosophy—a commitment to collective progress rooted in its founders’ legacy—the redesign honours the brand’s 19th-century origins while appealing to a new generation. Its timeless appeal, combined with contemporary flair, ensures that it remains a staple for those who value quality and craftsmanship.
The new-look Chivas Regal 18 is now available online and nationwide in fine retailers. For more information, please visit the Chivas Regal website.
