On a recent bright Wednesday morning, a select contingent of industry peers, banking professionals, and strategic partners gathered at Immersify Kuala Lumpur for the launch of HSBC Malaysia’s all-new Premier propositions. The occasion saw attendees donning their finest corporate attire as they came together to witness the bank’s newest suite of offerings.
First introduced to Malaysia 25 years ago, HSBC Premier has continually evolved its offerings to meet the needs of the nation’s growing affluent and high-net-worth individuals. With this latest initiative, the bank signals a refreshed focus on enriching the Premier experience—shifting from a purely wealth-building model to one that prioritises the broader aspirations and interests of its clientele.
During the official launch, Kai Zhang, Head of International Wealth and Premier Banking (IWPB) Asia, HSBC, shared valuable insights in her keynote address. “As the Malaysian economy grows, so does the opportunity to build and sustain health. In fact, we estimate that the percentage of adults in Malaysia with at least US$250,000 in financial wealth will double over the course of this decade,” Kai Zhang said. “But it’s not just about growth. It’s about how wealth management is changing, and we’re seeing customers manage their wealth with more intent.”
From a regional lens to a Malaysian perspective, Linda Yip, Country Head of International Wealth and Premier Banking, HSBC Malaysia, remarked: “Malaysia is witnessing a rapid growth in its affluent segment, and with growth comes evolving needs. Affluent customers now seek holistic solutions that help them accelerate their wealth and, at the same time, place their health and well-being at the forefront. Achieving a balance of these needs allows them to grow, protect, enjoy, and preserve their wealth for generations.”
Framed by four core pillars—Wealth, Health, Travel, and International—the updated HSBC Premier services cover wealth solutions, health and travel privileges, and enhanced accessibility in international banking. To bring these pillars to life, the launch showcase unfolded through a series of visually immersive concepts. The experience began with an HSBC-branded entryway, enveloped in layers of hibiscus blooms. From there, Wealth shimmered with golden illustrations to evoke prosperity; Health featured a textured pebble backdrop accompanied by a live sound bath; Travel transported guests through large-scale moving visuals of iconic landmarks; and International concluded the journey with a globe-themed setting.
Heather Goh, Head of Customer and Marketing, IWPB, HSBC Malaysia, and Jalpesh Vakharia, Head of Retail Product, IWPB, HSBC Malaysia, outlined how each pillar supports customers’ ambitions globally and locally. Wealth now offers 350 diverse investment options, supported by personalised advisory and digital wealth tools. In Health, the bank’s partnership with Sunway Healthcare Group unlocks medical screening packages, recovery services, and luxury wellness perks. Travel includes accelerated rewards, air miles with 17 global airlines and four hotel chains, worldwide lounge access, and comprehensive insurance. Lastly, International reinforces global recognition, seamless cross-border account opening, preferential foreign exchange rates, and zero-fee transfers to more than 50 countries.
“At HSBC, our aspiration is to be the international bank of choice for affluent customers, supporting their holistic wealth management needs,” Yip said. “We are taking this a step further with our all-new Premier services that offer solutions that go beyond banking.”
Guilherme Bueno, Head of Customer Segments and Propositions, IWPB, HSBC.
Linda Yip, Country Head of IWPB, HSBC Malaysia.
Kai Zhang, Head of IWPB Asia, HSBC
Dato’ Omar Siddiq, CEO, HSBC Malaysia.
Harpreet Grewal, Head of Lending, Wealth and Premier Solutions, IWPB, HSBC.
In conjunction with the launch of the new enhanced HSBC Premier, customers who join HSBC Premier or HSBC Premier Elite can earn 4.28 per cent per annum on their six months Time/Term Deposit -i placed with HSBC and get reward points, which allows customers to redeem flight tickets faster. Customers who choose to invest or insure can get higher returns of up to 10.88 per cent per annum on their Time/Term Deposit -i placements.
For more information, visit https://www.hsbc.com.my/premier/.
Photography by Claes Chong
