Picture waking up to the first light of dawn over crystal-clear waters. Breakfast awaits on the sundeck. It’s a lovely morning for a stroll along the beach, but today, a refreshing dip in the infinity pool feels like the better choice. This could be the perfect start to daily life at Anantara Desaru Coast Residences.
As the first and only beachfront branded residences in Malaysia, the project offers 20 exclusive villas. “Each residence is completed, fully furnished to world-class luxury standards, and ready for immediate move-in,” says Micah Tamthai, chief operating officer of Minor Lifestyle and Real Estate. “This offering provides a seamless blend of private luxury and comprehensive five-star resort living.”
Every day is a vacation with Anantara’s exquisite amenities. Tee off at the nearby legendary course designed by professional golfer Ernie Els or indulge in the resort’s signature spa treatment. In the evenings, gather for a poolside barbecue organised by a private butler, then conclude with a movie night on the lawn arranged by the resort. “It’s about having the freedom to choose between private relaxation and vibrant resort activities, all within easy reach,” Tamthai states.
There’s more to the Anantara Desaru Coast Residences than just the lifestyle it can offer. Apart from its five-star service standards, its hassle-free ownership model guarantees consistent quality, security, and peace of mind for residents. “It’s a significant advantage over non-branded luxury properties,” the COO says. With year-round management and maintenance, this would also protect the value of the asset.
There’s also the option for owners to participate in a rental programme, establishing the property as a robust asset for a dual-purpose investment. Until the owner’s next visit, the property will be managed by the resort and rented out to guests. “In terms of rental revenue, the flexible resort-managed programme ensures optimal occupancy and competitive rates, leveraging on Anantara’s reputation,” Tamthai explains. “With only 20 units, owners are assured of steady rental returns. We’ve seen hotel room rates steadily rising in Desaru Coast, and the high demand for luxury, family-friendly accommodation translates directly into healthy rental returns for our residence owners.”
Beyond the dreamy beachfront, the debut of this residential project in Desaru Coast was more of a strategic choice. “As branded residences, they historically command a significant premium, typically 35 to 70 per cent over comparable non-branded properties, indicating strong value retention and appreciation potential,” Tamthai explains. “Making a first entry into an emerging luxury destination like Desaru Coast, with its substantial ongoing infrastructure development, tourism growth, and indirect benefits from its designation as a new Special Economic Zone (JS-SEZ), positions owners for significant capital gains.”
Tamthai believes that Desaru Coast’s integrated development—featuring championship golf courses, a thrilling waterpark, and a premier retail village—will allow for growth and business opportunities. “Accessibility is also key,” he adds. With an international airport in Johor Bahru, a ferry terminal in Desaru Coast, and a Johor-Singapore Causeway available, transport is incredibly convenient here.
According to Tamthai, interest in branded residences continues to grow worldwide, with the Asia Pacific leading the trend. “In the Malaysian landscape, while the sector is still somewhat emerging compared to more established markets like Thailand, demand is steadily gaining traction,” he says. “The market is maturing, and there’s an increasing understanding of the long-term value and convenience these residences provide, moving beyond traditional luxury models.”
The Anantara Desaru Coast Residences is only one of the many projects Minor Hotels has in store. “We were pioneers in this space, and we plan to accelerate our residential growth across both resort and urban destinations,” the COO says. “You can certainly expect to see more residential components integrated into our new developments across Southeast Asia and globally, with our teams providing operating management for the upcoming Anantara residences.” The next launch buyers can look forward to will be the Anantara Ubud Bali Residences, a project that will be just as exciting as this one.
For more information, visit the official website, contact +6019 241 2296, or email [email protected].
