In the world of haute skincare, La Prairie has long held court with its union of scientific innovation and timeless luxury, pushing the boundaries of what skincare can achieve with rare ingredients and innovative methodology. This season, the Swiss brand furthers its philosophy with the Pure Gold Revitalising Essence (RM2,350), a new chapter within its sumptuous Pure Gold Collection.
Infused with the brand’s Advanced Pure Gold Diffusion System, the essence is meticulously crafted to address the profound effects of hormonal changes on skin, particularly those brought on by menopause. At its core, a potent blend of La Prairie’s Exclusive Cellular Complex, Gold & Peptide Powered Meno Complex, and Time-Released Glabridin all work in harmony to restore density, strengthen the skin barrier, and rekindle radiance. The result is an alchemy that soothes on contact, hydrates deeply, and progressively restores plumpness, elasticity, and the luminosity lost to ageing.
“The decline in oestrogen that affects women at various stages of their lives leads to many negative effects on the skin, particularly during menopause,” said Dr Jacqueline Hill, director of strategic innovation and science at La Prairie, in a statement. “Loss of collagen is the most recognised one; however, other changes, such as thinner skin, decreased hydration, and impaired barrier function, can also be severe and discomforting. This is why we developed a revitalising essence with soothing and comforting benefits as the first step of our Pure Gold Collection.”
More than performance, La Prairie has created an experience. The golden formula glides with a weightless touch, imparting instant comfort while preparing the skin for the rituals to follow. Its fragrance of airy green leaves, opulent florals, and serene white musks completes the sensorial journey, imbuing balance and well-being.
The Pure Gold Revitalising Essence comes housed in a recyclable glass vessel crowned with an aluminium cap, its tactile elegance designed for timelessness. La Prairie further underscores its commitment to responsible luxury by partnering with the Swiss Better Gold Association, sourcing precious gold through artisanal, river-panning methods rather than intensive mining.
When paired with the Pure Gold Radiance Cream (RM4,950), the essence forms the cornerstone of a restorative ritual designed to nourish, soothe, and revitalise skin marked by age and change. Also in the collection are the Radiance Eye Cream (RM3,700), Radiance Concentrate (RM4,950), and Radiance Nocturnal Balm (RM5,450). La Prairie’s Pure Gold collection is available at the La Prairie Flagship Boutique at The Exchange, TRX, as well as at Isetan The Gardens Mall, Isetan Suria KLCC, and Parkson Elite Pavilion Kuala Lumpur.
