The Chanel J12 COCO GAME Combines Retro Gaming With Sophisticated Watchmaking

Best known for its ceramic case and bracelet, and its yacht-inspired origins, the Chanel J12 is a timepiece that has been re-imagined and redefined over countless iterations in the past 26 years. Yet, the maison continues to innovate and re-configure the iconic timepiece, this time with the J12 COCO GAME, available in a glossy white or matte black (RM54,800)—combining exceptional watchmaking with classic games we all know and love.

With Gabrielle Chanel at the centre of this collection, the 38mm timepiece with ceramic black-coated steel case features a carbon seconds hand presenting mademoiselle as a pixelated character, gliding above the lacquer dial. The global fashion brand’s founder is presented as a rather cute character sprite, depicted in her iconic white tweed suit trimmed with black. This pixelated illustration is reminiscent of retro gaming and classic arcade games, while playfully honouring the image of Gabrielle Chanel.

Twelve brilliant-cut diamond indices encircle the dial. The bezel features a white-varnished sapphire crystal ring with a baguette-cut pattern, while the steel screw-down crown has a white ceramic cabochon. It is equipped with the COSC-certified self-winding Calibre 12.1, with a 70-hour power reserve. With a 200m water resistance rating, the J12 COCO GAME once again proves itself worthy of its sports watch designation, while still offering an elegance in its design.

As Gabrielle Chanel marks each second that passes by, the mademoiselle’s movement is composed and unshaken, embodying the unbridled creativity present in Chanel’s watchmaking—where the worlds of haute couture and haute horlogerie intersect.

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