Luphoric and its plans to redefine bespoke travel

Planned to perfection

For that once-in-a-lifetime travel experience, there’s a lot more to using an online travel agency and an airline matrix, says Justin Moxley, CEO of Luphoric. As a luxury travel specialist, Luphoric’s raison d’etre stems from an innate understanding of exceeding the needs of its clients.

For a client going to Dubai expecting a nice hotel and decent restaurants, Luphoric pulled out all the stops. “We knew they liked adventure and took them skydiving (one of the best places in the world which requires a three-month advance booking), a luxury safari in a Range Rover at the Sheikh’s son’s private reserve and included private falconry shows, camels and an intimate dinner,” Moxley remembers. “For something a bit more random, we sent them to The World island to have a sneak peek at the Seahorse Floating Villa. Also, instead of a ‘tour’ we brought out all the dune buggies so our clients could have their own excursion, which made it more amazing. There were a lot of with the clubs and restaurants which we arranged as well.”

Even as the digital age has made personalisation more likely, the caveat is access, something which Luphoric’s network is well placed to deliver, from VIP viewings in Milanese ateliers to flying into Bhutan on a private jet. This level of attention is possible as Luphoric’s team members undertake the itinerary themselves instead of outsourcing it. Hence, it’s entirely feasible to have champagne and sparkling water prepared on a solo safari trip, followed by a bespoke trip up Mount Kilimanjaro and finally wrapping up with relaxation on a beach in Zanzibar with a DJ in attendance.

Luphoric