The enduring appeal of Perrier-Jouet

Signalling glamour, sophistication and good times, really good champagne isn’t just a case of growing premium grapes. The secret lies in a complex traditional method called methode champenoise, in which the wine undergoes a second fermentation in the bottle, explains Thomas Lignier, Perrier-Jouet’s brand ambassador. “Its lengthy process and long aging in the bottle is what makes it so truly unique, with the wine attaining complexities in aroma.”

The amalgamation of craftsmanship, tradition and art, Perrier-Jouet champagnes highlight the best Chardonnays of the Côte des Blancs, with production happening in the Épernay region of Champagne, France.

Its prestige label, the Belle Époque, is contained in a hand-painted bottle with iconic flowers symbolising the beauty and elegance of the champagne itself. An especial Belle Époque Florale Edition by renowned Japanese floral artist, Makoto Azuma echoes Emile Galle’s – one of the greatest figures of the Art Nouveau movement – design, with delicate floral compositions.

“For us,” Lignier starts, “the drink is a very charming and elegant champagne as it infuses art and beauty in everyday life.”