Age of wonder
For its new campaign to spotlight the Ultimate Dom Pérignon, P2 Plénitude Deuxième, otherwise known as Dom Pérignon P2, Dom Pérignon has tapped the services of Academy Award-winning actor Christoph Waltz. Shot by Bill Kidd and set to the music of Beethoven’s Ode to Joy (in the video), the black-and-white images capture the ephemeral experience of a man fully savouring the intense, intimate sensations of Dom Pérignon P2 and the emotions it invokes.
Previously known as Oenothèque, Dom Pérignon changed the name of its late-release Champagne to P2 in 2014 to reference the series of stages – or plénitudes – that the house’s vintage-only champagnes go through in the process of aging. Each stage, during which the champagne can be disgorged and released, imparts a distinct character. For example, the first plénitude is revealed after at least eight years of aging – known as Dom Pérignon Vintage. The second arrives between 12 to 16 years, which is the Dom Pérignon P2. A third window, after around 30 years, is also possible, with the champagne having spent no less than 20 years on its lees.
