A natural progression
A blend of wood, metal, stone and hints of Le Brassus are what guests can expect at Audemars Piguet’s recently renovated outpost in the Starhill Gallery. The boutique eschews typical luxury timepiece retail interior design for scenes and emotions reminiscent of the brand’s birthplace of the Vallée de Joux, for an immersive and authentic experience.
The 1,570-square foot boutique is divided into two distinct spaces. Product displays and a watchmaker’s corner reside within The Manufacture, while customers can revel in the hospitality of the lounge and full service bar at The House.
At the boutique’s grand reopening, regional general manager Antonio Seward emphasised that the link to the Vallée is paramount to the experience because it is “the common denominator to what we are and everything we do.” The event also saw the appearance of two one-of-a-kind Haute Joaillerie creations, the Diamond Punk and Diamond Fury, with Michelin-starred chef Jeff Ramsey serving up a selection of delightful hors d’oeuvres.
