Ground game
Nespresso believes quality does not happen by chance, but by choice. The search for the highest quality coffee has led to a series of choices, like the one to create the Nespresso AAA Sustainable Quality Program. Created in 2003 the AAA Program works directly with farmers to create sustainable coffee farming practices that increase coffee quality, farmers’ productivity and the viability of their farms.
Working directly with farmers in Colombia, Nespresso realised that coffee was processed differently on each farm, making it hard to guarantee consistent coffee quality. To address the issue, the Nespresso AAA Sustainable Quality Program worked with a local cooperative in Jardin to build a Community Mill, where farmers could bring their coffee cherries and have them transformed into coffee beans in the most consistent and qualitative way. But not only did the Community Mill help preserve the inherently high quality of the coffee, it did much more. Farmers were now able to generate more revenue thanks to their higher quality coffee, as well as saving precious time since the processing was centralised, and not happening on their farms. Today during the harvest, farmers can save up to 5 hours a day – time and energy they are able to reinvest in their families, communities and personal passions.
Thanks to the AAA Sustainable Quality Programme established by Nespresso back in 2003, farmers can create sustainable coffee farming practices which help them save up to 5 hours a day. This gives them the opportunity to reinvest their time and energy with their families. Do you know where your coffee comes from?
1) Share your best coffee moment and stand a chance to take home the Essenza Mini. Don’t forget to include the #wearethechoiceswemake and #nespressomy
2) Post it on your IG or Facebook and include the #wearethechoiceswemake and #nespressomy then tag Robb Report Malaysia and Nespresso in the caption. Remember to set your profile to public.
3) Comment on this post to let us know you’ve done it!
Good luck!
