Threatened by the ease and accessibility of e-commerce, brick-and-mortar stores have been forced to evolve. Instead of luring customers with fresh fashion alone, they’re drawing them in with immersive experiences and events — curated extras like gourmet coffee, bars, barbers, bicycle workshops and sheer atmosphere. London has become an epicentre for this new wave of retail, and the following six stores are our favourites for finding far more than you bargained for.