New York’s famous Fifth Avenue—the iconic address of Harry Winston’s flagship salon since 1932—is now the centrepiece of the American jewellery house’s new Avenue Collection (prices upon application). Dynamic gem-set timepieces, each featuring a sleek rectangular case, evoke the Art Deco aesthetics of Harry Winston’s New York City salon, such as a prominent arch motif – a reference to its grand entryway.
On these pieces, beaded mother-of-pearl and nacre dials are framed with diamonds, and intricately decorated with precious stones or Roman numeral indicators: an expression of the tireless creativity of the designers and expert gem-setters at Harry Winston. Just as impressive are the Avenue Collection’s practical complications, such as the second time zone function on the Avenue CTM Dual Time or the Avenue CTM Mini Moon Phase, which houses one of the smallest moon phase movements in existence.
Ladies can choose between three unique models – Classic, Avenue CTM, and CTM Mini – which are housed in an 18-karat white or rose gold case that can be matched with pearly alligator straps or high jewellery diamond-set bracelets. Swiss mechanical automatic movements feature on the Avenue Classic Automatic and men’s Avenue Dual Time models, while the Swiss quartz movements of other models may appeal to those who prefer their timepiece maintenance as carefree and elegant as a stroll down Fifth Avenue.