Each day, there are brief windows of time when the sun dips far below the horizon early in the morning or late in the evening, suffusing the landscape with an enchanting bluish light. This creates a mood of romantic serenity during what is sometimes known as the ‘Blue Hour’. If this captivating feeling could be bottled, it would assume the form of the new Johnnie Walker Blue Label Ice Chalet. Inspired by the beauty of winter and experiences of aprés-ski, which keeps the merriment going after winding down the wintry hills, Johnnie Walker Master Blender, Emma Walker, set about creating the ultimate Scotch whisky.

Style On The Slopes

In a continuation of Johnnie Walker’s series of annual limited editions of partnerships with pioneers in luxury, this year, the world’s number one scotch whisky brand partners with Perfect Moment. Together, Johnnie Walker and the global luxury winter-wear brand, founded in Chamonix in 1984, exhibit how the mountains can be turned into a sartorial playground with a reversible cross-body bag, which simultaneously serves to house the bottle. Aptly fronting the campaign is Priyanka Chopra Jonas, actor and Johnnie Walker Blue Label Ambassador.

Crafted from a new liquid blue and silver fabric, the limited-release bag features Perfect Moment’s iconic North Star motif and houndstooth print that will take you from the slopes to the city. Additionally, Perfect Moment is launching the Ice Chalet capsule skiwear collection for both women and men, featuring coordinating designs to add a touch of refinement and luxury to the cold-weather wardrobe of the fashion forward.

Something Blue

The name Johnnie Walker is synonymous with some of the world’s finest whiskies—and its Blue Label, a blend of the rarest malts from hand-selected casks across Scotland, sets the highest standard.

“With Johnnie Walker Blue Label Ice Chalet, we have created a blend that can be enjoyed both through winter and summer months. Unique in its ability to be served from the freezer, neat over ice, or in a highball, both capture that perfect moment of the ‘Blue Hour’—as the sun sets over snowcapped mountains and the smoky alpine scents fill the air,” Emma Walker said in a statement. “This exquisite expression has flavours of vanilla, cloves, spiced apples and a gentle smoke that, to me, has remnants of a smoked alpine log fire and a mulled wine. But its sweetness also works perfectly in a highball—a simple honeyed apple juice to reflect its sweet notes.”

After facing tons of fresh snowy powder during the day, warm up by heading to a fire pit with a glass of the heavenly whisky in hand for the perfect cosy evening. Its exceptionally complex flavours result from stringent processes that allow only one in 10,000 casks that meet the requirements to go into the blend.

There are several ways to best serve the Johnnie Walker Blue Label Ice Chalet to the sophisticated imbiber. One is a neat serve, the Ice Chalet Perfect Moment, which is served directly from the freezer at -5°C over a block of mountainous ‘peaked’ ice that allows the whisky to reach a richer viscosity. Another beverage that will delight the palate is the Ice Chalet Perfect Highball, a cocktail serve created by mixing the whisky with honeyed apple juice, Brut Champagne, Drops Fee’s Mint Bitters, and garnished with Blue Matcha powder.

Throughout the 2024 ski season, Johnnie Walker Blue Label Ice Chalet will host a series of luxury ‘Blue Hour’ experiences at popular ski destinations through events in Deer Valley, Utah, as well as Niseko, Japan. The newly released Johnnie Walker Blue Label Ice Chalet is bottled at an ABV of 43 per cent and is available in Malaysia from the middle of November. It retails for RM1,787 for a 75cl bottle.

Please drink responsibly. For more information, visit www.johnniewalker.com and www.drinkiq.com