Ferrari’s first EV is rounding the final turn now.
The Italian marque recently announced that it will unveil its first fully battery-powered model in October, according to the Financial Times. The revered sports car maker says the vehicle will be one of six new models that it launches in 2025.
Precious little is known about the upcoming EV aside from the fact that it will make its debut in Italy on Thursday, 9 October 2025. Because of this, the car has been the subject of rampant speculation since the start of the decade. The company finally began acknowledging its existence in the last couple of years, but, CEO Benedetto Vigna made clear anyone hungry for more details will have to wait.
“Don’t ask me anything about the electric car,” the executive said. “The Ferrari model, we will announce in a unique and innovative way.”
The EV is such a mystery that it is unclear if it will take the form of one of the sports cars the the brand is best known for or that of an SUV like the Purosangue. There is some thought that it may be the latter because prototypes clad in the body of a Maserati Levante, which is a mid-size SUV, have been spotted undergoing testing around its Maranello base, according to Autocar. Ferrari has been open about utilising technology from its racing team to improve efficiency.
Vigna’s announcement, which was delivered alongside the company’s sales results for last quarter, comes at a time when Ferrari’s peers are backing away from previous EV commitments. Earlier this week, Aston Martin’s new CEO Adrian Hallmark revealed that the marque’s already delayed first battery-powered model was being pushed back even further to an unknown date later this decade. Porsche is also rethinking its electrification strategy after sales of its first EV, the well-regarded Taycan, plummeted in 2024.
Ferrari is moving forward with confidence, though. It does help that the brand’s lineup in the coming years will offer a variety of powertrain options. This year’s slew of new models will include follow-ups to the ICE-powered Roma sports car as well as the SF90 hybrid supercar, both of which went out of production last year.
Previously published on Robb Report USA
Photos provided by Ferrari
