Aizat Rahim, the Managing Director of Borong, began his many-chaptered journey into entrepreneurship at 19 from humble beginnings. After receiving a scholarship to study in a university in Australia, Aizat was already charting a path that was less linear than it was layered in his 20s.
He first made his mark as a founding partner at Infinite Ventures, a role that sharpened his ability to evaluate opportunities and understand what separates a compelling pitch from a sustainable business model. Infinite Ventures was later acquired by Kern Technology—a milestone that gave him his first taste of a successful exit. That success carried him into the healthcare world, as CFO of Job4Locum, Malaysia’s largest healthcare staffing platform. There, he saw first-hand the complexities of scaling a business in a high-demand sector. Job4Locum was eventually acquired by MIMS Asia-Pacific in 2016, adding another chapter to Aizat’s growing track record of building value in high-growth companies.
Yet, behind the spreadsheets and term sheets, his motivation was never purely financial. “Start-ups, by design, are volatility harnessed into progress,” Aizat reflects. “You sign up for imperfect information, relentless headwinds, and the discipline of building when the applause is quietest. What keeps me here is the compounding effect of small, right decisions.” For him, entrepreneurship was always more about impact than accolades, a perspective that would only deepen with time.
Part of that grounding came from his wife and partner, Angel Low, a seasoned venture capitalist and venture builder herself, who served as both mirror and compass. “People say, ‘Behind every great man is a great woman.’ I’d tweak that: beside every founder who lasts is a partner who sees around corners, celebrates the wins with grace, and challenges you to trade ego for excellence,” Aizat affirms. “Angel is that spark, equal parts compass and accelerant.”
Through each venture, Aizat absorbed lessons that were as much about temperament as they were about strategy. He discovered the dangers of scaling too quickly, the importance of sequencing ambition, and the discipline of focusing on what truly moves the needle. “My most expensive mistakes came from scaling ahead of readiness: growing headcount, features, and surface area faster than distribution and cash cycles could support,” he admits. His takeaway? “Build judgment before you build scale.”
By the time he was ready to write his latest chapter, Aizat was no longer just an entrepreneur. He was a strategist shaped by both failures and exits, driven by a desire to solve problems that mattered. He saw the inefficiencies of procurement, the quiet taxes imposed on small businesses by outdated systems, and the challenges faced by SMEs that often bore the highest cost of capital.
It was in that crucible that Borong was born. Founded initially as Dropee in 2017, the company emerged as a bold response to the fragmented and inefficient world of business procurement. What began as a digital marketplace soon evolved into Southeast Asia’s largest B2B procurement and eCommerce platform, transacting more than RM20 billion across five countries.
“The promise of a McLaren lifestyle—practical, but uncompromising—is exactly my kind of paradox.”
He frames Borong in the language of performance and precision. “We’re a B2B procurement and marketplace platform built for enterprise buyers and SME suppliers, powering supply chains the way a McLaren powers through roads: fast, intelligent, and beautifully efficient. We also plug in embedded financing, data, and automation, so your supply chain doesn’t just move, it accelerates,” adds Aizat, further remarking his anticipation for the McLaren “shared performance vehicle”, a ‘not-SUV’ slated for 2029.
Borong’s offerings span an open marketplace, enterprise-grade eProcurement systems, and embedded financing solutions through partnerships with major banks. Aizat explains, “When we improve a workflow at Borong, the benefits ripple through thousands of SKUs, suppliers, and storefronts,” adding that this scale of impact is “addictive in the best sense”, recounting a conversation with a rural vendor in Sabah, whose business finally received a purchase order from a national oil & gas company.
From humble origins to digital highways of commerce, Aizat’s journey mirrors the essence of luxury itself: not merely speed, but refinement; not just scale, but impact. In the world of high-performance business, as in the world of high-performance cars, it is the pursuit of excellence—quiet, disciplined, and enduring—that defines the ride.
Watch
For more information, please visit Borong’s website.
Photography by Herry Chia Ee. Videography by Tommy Chin. Styling by Birdy Lee. Hair and make-up by Elaine Chan. Photography assisted by Xavier Tan. Styling assistant by Brandon Jenkins. Production and creative direction by Jemmie Chew. Aizat was photographed at the McLaren Kuala Lumpur Showroom.
