Celebrating the launch of IWC Schaffhausen’s new Pilot’s Watches

The Salon International de la Haute Horlogerie (SIHH) watch show recently concluded in Geneva, and amongst the bevy of announcements at the show was the launch of IWC Schaffhausen’s new Pilot’s Watches collection.

“Many of us have shared a fascination for aircraft and flying since our childhood years. IWC’s Pilot’s Watches bring this passion to people’s wrists,” says Georges Kern, CEO of IWC Schaffhausen. The Pilot’s Watches, with their characteristic dial design and technical highlights such as a soft-iron cage to protect the movement against magnetic fields, have held a firm place in the Schaffhausen-based manufacturer’s collection for 80 years.

In attendance at the launch were IWC brand ambassadors and celebrities, including actresses Rosamund Pike, Hilary Swank and Zhou Xun, actors Christoph Waltz, Scott Eastwood, Chris Evans, Dev Patel, Elyas M’Barek and Moritz Bleibtreu, Formula One racing drivers Lewis Hamilton and Nico Rosberg and supermodels Adriana Lima and Karolína Kurková. Entertainment was provided by the Pepe Lienhard Big Band from Switzerland, a dance ensemble from England, and the theme was, naturally, the golden age of flying pioneers, as jazz and swing music echoed around a room themed around vintage aviation and centred on a genuine Supermarine Spitfire, brought all the way to Geneva from Manchester.