The Glenfiddich Cosmic Voyage, aims to engage all the senses, beyond just the palate and aroma that the Speyside distillery is famous for. It is staged as an art exhibition at White Box, Publika Solaris Dutamas, providing visitors a fun, casual way to explore the world’s most awarded single-malt whisky – and to partake is some festive Chinese New Year cheer as well.
Visually, The Glenfiddich Cosmic Voyage takes its cue from the works of Rlon Wang, the Shenzen-based illustrator who is collaborating with the Speyside distillery for the third year. Its main exhibit is a 360-degree sensory experience: a dazzling animation that covers the room’s four walls and ceiling, one that chases the Glenfiddich stag across starry landscapes adorned with symbols of Chinese New Year celebration.
An interactive drum-hitting activity comes next, where visitors can challenge each other to win a prize. After passing a digital wishing wall, a complimentary tasting of Glenfiddich’s core 12- and 15-year-old expressions will remind guests of the distinct, delicate apple-and-pear sweetness with which the distillery made its mark.
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The final room is a gallery on its own, with the entire Glenfiddich range – consisting of the 12-, 15-, 18-, and 21-year-old – of festive limited edition gift packs on display. Rlon Wang’s work is vibrant, intricate, and enigmatic, and for this 2022 edition he paints the Glenfiddich’s stag mascot in particularly regal light, with a dancing Chinese lion for company. Lanterns, flowers, and a phoenix – auspicious symbols all – are depicted with an otherworldly mood. Each box is richly coloured, of an unusual hue that depends on the release – green, purple, turquoise, and amber, respectively – to complement each other on the shelf.
To further commemorate the occasion, guests can avail themselves to the augmented reality photo booth. Those who purchase a gift pack here can print out customised labels to apply to their bottles.
The Glenfiddich Cosmic Voyage runs until 30 January, between 1 to 9pm on weekdays and 12-9pm on weekends. The exhibition is open to anyone over 21 years of age, and entry is free.
