Here’s What the Controversial Ferrari Luce Will Cost
The EV's starting price is US$80,000 less than it was initially expected to cost.
We finally know just how much Ferrari’s debut EV will cost.
The controversial Luce will start at US$560,800 when it finally goes on sale, according Car and Driver. The magazine also reports the battery-powered four-door should arrive on our shores during the second quarter of next year.
Not since the Tesla Cybertruck made its glass-shattering debut in 2019 has a vehicle’s unveiling proven as polarising as the Luce event. The first Prancing Horse without a combustion engine was always going to be an affront to the most hard-core faction of the brand’s many loyalists, but disappointment with the important model surpassed even them. It wasn’t just the car’s electric powertrain that angered people, either. There were also complaints about its look, with some even unfavourably comparing it to the Nissan Leaf.
The last attack—or troll, to use modern parlance—has proven to be particularly popular on the car internet due to the price discrepancy between the two EVs. Nissan’s EV starts at just shy of US$30,000, while pricing for Ferrari’s was initially expected to start at around US$640,000.
Instead, the Luce will actually cost more than US$560,800 when it goes on sale in the U.S. in 2027. That price will make the EV one of the 50 most expensive cars in the world—it would currently come in at no. 42, between the Rolls-Royce Phantom and the McLaren 788HS—but is US$80,000 less than it was expected to cost. But it does mean that the car is nearly US$130,000 more than its closest equivalent in the current Ferrari line-up, the also-controversial Purosangue SUV, which starts at US$438,610.
If you can get past what powers the Luce, along with what it looks like, there’s a lot to like about the first EV to come from Maranello. It’s powered by a quartet of electric motors that combine to pump out 1,035 hp and 770 ft lbs of torque. It’s also capable of reaching 60 mph in just 2.5 seconds and hitting a top speed of 192 mph. Because of this, we imagine there will be a long line of people happily ready to spend US$560,800 on the battery-powered model when it arrives in the U.S. in the first half of 2027. After all, that price is a downright bargain compared to how much someone spent on the very first Luce.
This article was originally published on Robb Report USA.
Photos: Ferrari
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