AHAM Capital Celebrates 25 Years And The Launch Of PRIVI Loyalty Programme

On a sunny Wednesday, 88 esteemed clients of AHAM Asset Management Berhad (AHAM Capital) gathered for a special occasion that was, in many ways, two and a half decades in the making.

Its Penang sales office is located on Macalister Road in a beautifully restored heritage building, on whose grounds a magnificent tent had been erected as an elegant event space for the evening.

Since beginning operations in 2001, AHAM Capital has grown into one of Malaysia’s leading asset managers, guided by a commitment to helping clients build and preserve wealth. Serving a diverse range of clients, from institutions and pension funds to high-net-worth individuals (HNWI) and retail investors, AHAM Capital offers investment solutions designed to navigate different market cycles. Since its inception, the firm has received 270 industry awards and recognitions, including 27 awards this year as of 31 July 2026. This year, AHAM Capital marks its silver jubilee with its clients.

Upon arrival, guests were presented with a ‘passport’. By visiting all four booths and collecting a stamp at each station, they could qualify for a lucky draw. In partnership with premium brands including Royal Salute, Sincere Haute Horlogerie (SHH), and La Prairie, guests embarked on an experiential journey through whisky, horology, beauty, and personalised lifestyle experiences.

Guests started off by unwinding over an exclusively curated PRIVI Pu’er Cocktail, crafted with The Glenlivet 12-Year-Old and 20-year-old Pu’er tea harvested in 2006. The double-oak- matured single malt brought tropical fruit and sweet vanilla notes, complemented by the Pu’er tea’s earthy depth and subtle sweetness for an irresistibly smooth cocktail.

They were also introduced to the AHAM PRIVI Concierge, which helps clients curate personalised lifestyle experiences, from securing concert tickets and dining reservations to arranging staycations, flights, and more. Guests were given a glimpse into the service through past examples, including a family who wanted to explore whether Oxford could feel like home for their daughter before she applied to study there. PRIVI Concierge arranged the transport, accommodation and other details, ensuring a seamless experience. Another example was securing one of Japan’s most sought-after tickets to the Ghibli Museum, part of a family’s bucket list. PRIVI Concierge went above and beyond by preparing a specially curated day of hidden Ghibli-inspired discoveries around the city. In another instance, PRIVI Concierge helped an avid golfer secure a coveted tee time at Pebble Beach, one of the most sought-after golfing experiences in the world.

The Hands of Time

For watch enthusiasts, it was also a chance to look at timepieces from Sincere Haute Horlogerie without having to travel all the way to its boutique at Pavilion Kuala Lumpur. Pieces from some of the world’s most recognised and respected watch brands were on display, inviting guests to explore the wider world of fine watchmaking. These included H. Moser & Cie.’s Streamliner Alpine Drivers And Mechanics Pink Editions, Parmigiani Fleurier’s Tonda PF Automatic 36mm Soft Violet SHH Edition, and Jacob & Co.’s The World Is Yours Dual Time Zone Salman Khan.

Guests could also head upstairs for a rejuvenating hand ritual, thoughtfully curated by La Prairie, the ultra-luxury Swiss skincare brand, whose products in Malaysia are available exclusively at its Kuala Lumpur boutique. Guided by beauty consultants, they were treated to a sensorial ritual that left their hands feeling nourished, smooth, and refreshed. Guests were also introduced to the Skin Caviar collection, enriched with precious caviar extract and enhanced by Swiss cellular technology to help firm and rejuvenate the skin.

A Legacy Built on Trust

As guests took their seats, Esther Teo, Deputy Managing Director & Chief Fixed Income Officer of AHAM Capital, delivered the opening address, saying: “AHAM’s story began in 2001 as a joint venture between Hwang-DBS Securities in Penang and DBS Asset Management in Singapore. We started with just RM20 million in assets under management and a small team of 15, but with a clear vision to help Malaysians build and grow their wealth and to become Malaysia’s most preferred asset manager. Today, 25 years on, we have grown into one of Malaysia’s largest fund houses. In June 2026, we became a consolidated subsidiary of Amova Asset Management, a member of Japan’s Sumitomo Mitsui Trust Group. Amova has been our long-standing shareholder and partner since 2011. Throughout the years, we have had the privilege of working alongside families, entrepreneurs, and business leaders through different market cycles, business transitions, and important life milestones. We chose Timeless Wealth as tonight’s theme, as building your personal wealth takes time. Ultimately, wealth management is a business built on trust and we never take that lightly. That is precisely why we launched AHAM PRIVI as a way of showing our appreciation to those who have entrusted us with their wealth journey.”

Nianci Phang, Chief Brand, Marketing & Communications Officer of AHAM Capital, also delivered a speech, saying: “We wanted to take the small, time-consuming things off your plate and out of your mind, so you have more time for what truly matters to you. Our team is here to take care of the details, so you can focus on the things that matter most.”

Members of AHAM Capital’s management team, including Edmund Yap, Senior Director, Institution, Corporate and HNWI Business; Phang; Teo; Tong Chin Keong, Regional Director, Northern Region; and Anton Tan, Chief Officer, Product Solutions, then took to the stage for a ribbon-cutting ceremony marking the official launch of the AHAM PRIVI Concierge loyalty programme.

A Night of Gastronomy and Whisky

As the formalities came to an end, guests indulged in a five-course dinner prepared by White Smoke, a contemporary Penang restaurant known for charcoal-grilled dishes that pair local produce with modern Western techniques.

A standout course was the Charcoal Grilled Seabass, served with a fragrant coconut broth and barley risotto, paired with Royal Salute 21-Year-Old Blended Grain. Masterfully crafted from the finest grain whiskies, each aged for a minimum of 21 years, the blend is matured solely in American oak casks, giving it a remarkably sweet and smooth finish.

Another standout course was the Slow Braised & Smoked Beef Cheek, its tender texture balanced by creamy sweet potato mash, a fragrant kerisik (roasted coconut paste), and spices. This was paired with the Royal Salute 21-Year-Old Signature Blend, the result of a selection of rare and exceptional Scotch whiskies aged for a minimum of 21 years, presented in handcrafted porcelain flagons in Sapphire Blue.

The meal concluded with a playful take on Penang Laksa, a dessert of laksa ice cream, candied cucumber, and chilli pineapple jam. The Glenlivet 12-Year-Old, mocktails, wine, and Speyside Mule cocktails were also served throughout the evening as a saxophonist performed live.

Guests also raised a commemorative toast to AHAM Capital’s 25th anniversary with the exceptional Chivas Regal 25-Year-Old, historically celebrated as the world’s first luxury whisky and a rare blend of fine Scotch whiskies aged for a minimum of 25 years.

The evening culminated in a much-anticipated lucky draw, with winners taking home an exclusive AHAM PRIVI Limo Transfer voucher, two luxurious La Prairie sets valued at RM5,000 and RM7,000 respectively, and a coveted bottle of Chivas Regal 25-Year-Old.

AHAM Capital

Photography by Momenz Creation