Patek Philippe Just Dropped 7 New Watches at Its Grand Exhibition in Milan

And you can only get them in Italy.

By Paige Reddinger | October 02, 2026

Yesterday, Patek Philippe opened the doors of its latest Grand Exhibition in Milan, and with it came the unveiling of seven new references for the Italian market. Like all of its previous exhibitions—in Dubai, Munich, London, New York, Singapore, and Tokyo—the releases dropped in timing with the events are exclusive to the markets in which they are held. This time around, there were perpetual calendars and minute repeaters, as well as a new iteration of the Ref. 5167 Aquanaut, all in hues paying tribute to the Italian flag, as well as the first model to combine the company’s instantaneous perpetual calendar with a chronograph in the Ref. 5978P. Every piece is inscribed on the caseback with “Patek Philippe Milano 2026” to mark the occasion, and all, of course, are extremely limited. More on those below.

But the drops are, according to Patek Philippe president Thierry Stern, just a footnote to the main purpose of the exhibition. “The target was always to communicate about the passion and the knowledge of the brand, and not about selling,” Stern told Robb Report and a group of U.S. journalists during a press conference in Milan. “This is not the right place to sell. That’s why you will not be able to buy anything here.” The new releases, however, will soon be available at local select authorised Patek Philippe dealers. The purpose, ultimately, he says, is about education, and he’s not targeting the watch cognoscenti. “I’m more concerned about people who don’t know Patek Philippe, who don’t know fine watchmaking,” he says. “This is my target today—that they will come and we will educate them.”

Secondly, Stern emphasises that the exhibition is also about supporting its retailers in the Italian market. But Italy has also long been serious about watch collecting, long before it had a renaissance around the globe—a fact that he emphatically acknowledges. “If the watch is working in Italy, it will work worldwide,” he says. “And I must say, my father always told me that at the time, and it’s still true today.” Adjacent to the exhibition, which runs today through October 18th, the city is also hosting Milan Watch Week today through October 4th. If there was ever a time for a horophile to jet over to Italy, it’s now.

Plus, Patek Philippe’s Grand Exhibition is bigger than ever. Set within roughly 31,215 square feet—including a giant art piece recreating Geneva’s famous Jet d’Eau—it encompasses everything from a vast array of current collection pieces, rooms devoted to calibres and research and development, artisans at work on métiers d’art craftsmanship, and extensive archives (including some never made public before). You can also get an up-close look at historical timekeepers from the Patek Philippe museum and hugely important creations, including the Grandmaster Chime from 2014.

By contrast, the first Grand Exhibition, held in Dubai in 2012, took place in a space of approximately 7,500 or 9,700 square feet. “We didn’t have the same budget [as we do] today,” admits Stern. “What has changed is also how we are presenting the watches, presenting the company, and presenting all the craftsmanship.” To say the latest edition is extensive is putting it mildly. We spent some three hours going through it and still feel as though many more hours were needed to soak it all in. “I’m using everything that is possible to present Patek Philippe and the Swiss watch skills in this exhibition,” Stern says.

He also boasts that the big production is also about educating the industry itself. “It is really more about teaching who we are and what is fine watchmaking,” he says, explaining that all the watch brands come to visit Patek Philippe’s exhibitions. “But don’t worry, I do the same when the others are doing an exhibition—that’s for sure,” he says with a laugh. “But I do send a drone.”



This article was originally published on Robb Report USA.

Photos: Patek Philippe

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