A Hundred Years of Magnitude

The movie that you will never see

A hundred years from now, on November 18, 2115, a movie will premiere. We know the exact movie and the exact date, this far in advance, because it was planned that way. Just as Louis XIII cognac is the product of a century of experience and care, so to is ‘100 Years – The Movie You Will Never See.’

Right now, in the cellars of Rémy Martin in Cognac, the cellar master, Baptiste Loiseau, is preparing the Louis XIII blend that will outlive him, his generation and possibly the next generation. Time in a bottle, is what Louis XIII is; a hundred years, in a bottle. In a fitting parallel, this movie, directed by Robert Rodriguez and starring John Malkovich and Shuya Chang, will spend the next hundred years in a state-of-the-art safe designed by French firm Fichet-Bauche until its premiere at the House of Louis XIII in Cognac, France. Just like Louis XIII, it will outlive all the craftsmen that toiled in its making; Rodriguez, costume designer Nina Proctor and Malkovich, who also developed the screenplay.

“Louis XIII is a true testament to the mastery of time, and we sought to create a proactive piece of art that explores the dynamic relationship of the past, the present, and the future,” said Ludovic du Plessis, Global Executive Director for Louis XIII. “Four generations of Louis XIII cellar masters put a lifetime of passion into a bottle of Louis XIII, yet they will never taste the resulting masterpiece. We are thrilled that this talented actor and creative filmmaker were inspired to join us on this artistic endeavour.”

The movie, when it is eventually released, tells a tale of what Earth could be like in a hundred years. Oscar-nominated Malkovich plays the hero, with China’s Shuya Chang alongside him, and Marko Zaror as the imaginatively named ‘Bad Guy.’ Quite what the film will be about is a complete mystery; three trailers have been released, but each imagines a different future: where nature rules the planet, where robots takes over the world, and where technology reigns supreme.

We will not live to see which, if any, of these scenarios comprises the final film. But a select few Louis XIII aficionados – a thousand, to be exact – will receive as exclusive invitation that will enable their descendents to attend the premiere, a hundred years for now. It is a long time, surely, but some things – like Louis XIII – are worth the long wait.

Louis XIII Cognac

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