pedal power
First teased in an Instagram post by artistic director Kris Van Assche, the Dior Homme BMX bike takes the high fashion brand down to the rugged urban streets. A collaboration with Paris-based BMX manufacturer Bogarde Bikes, the couture bike is sleek, slim and elegant – the same silhouette that characterises Dior Homme on the runway. Photographed by Patrick Demarchelier, the Dior Homme BMX bicycle debuts this week in Dubai, with a global launch in key boutiques rolling out across the world on December 20. This move to embrace adrenaline, even in a chic form, might be surprising, but this new direction by Van Assche was not unheralded; Dior Homme launched the knitted B21 sneaker in October and, reaching further out to the streets, branded skateboards next year.
