The Hugo Autumn Winter 2023 campaign unveils a vibrant blend of self-expression and style, set to the beat of a gripping symphony. This season, Hugo brings together fashion and rhythm to create a magnetic experience that reverberates through each thread and seam. The campaign features the lively track Body Wan Shake, brought to life by music producer Freq Motif and vocalist Magugu. Visionary photographer Stuart Winecoff, guided by visual storyteller Trey Laird’s artistic direction, encapsulates the energy and spirit of this collection.
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The line-up reflects Hugo’s commitment to authenticity, with the brand’s emblem splashing across ensembles and accessories. Standout pieces from the Hugo Autumn Winter 2023 collection include salient red and black tie-dye denims, vivid graphics, and metallic-accented handbags. The colour palette harmoniously combines lavenders, indigo blues and caramel brown with Hugo’s signature tones, adding nuanced layers to the collection’s youthful and rebellious spirit.
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Bella Poarch, an influencer and artist known for her animated online presence and energy, ignites the tempo as the face of this campaign. A special Hugo x Bella Poarch collaboration is also in the works, promising a collection that appeals to both connoisseurs and trendsetters alike. The campaign extends to digital platforms, where influential talents like Chase Hudson and Ashley Moore are set to spotlight ombre denim ensembles of this collection over on Instagram and TikTok, inducing a rhythmic dialogue between movement and fashion.
Across the globe, Hugo boutiques morph into galleries of expression, where every interior detail and window display mirrors the audacious spirit of this campaign. The campaign invites everyone to step into the rhythm of Hugo—where every stitch is a symphony, and every step, a dance.
