An Exclusive Look Inside Ferrari’s Ital Auto Malaysia Showroom Launch

Ital Auto Malaysia Sdn Bhd, the official importer and distributor of Ferrari, has launched its inaugural showroom at The Four Seasons Hotel Kuala Lumpur. This marks a significant milestone, bringing the iconic prancing horse to the forefront of the city’s bustling landscape. The official grand launch was graced by key figures including Dieter Knechtel, President of Ferrari Far East and Middle East Hub, Executive Director Zahir Kelvin Ong Abdullah and General Manager Damien Woo of Ital Auto Malaysia.

Ferrari’s Ital Auto Malaysia Showroom interior.

The showroom occupies 3,826 sq ft of premium space, featuring two vehicle display bays that serve as the platform for the latest Ferrari models to be showcased at all times. Each touchpoint is actively manned by seasoned ambassadors, ensuring service standards synonymous with the Prancing Horses. Visitors are treated to an immersive experience with interactive displays and a brand-experience video wall, narrating Ferrari’s illustrious racing passion and sporting heritage. The Customer Lounge, designed in accordance with the latest Ferrari Corporate Identity specifications, provides a dedicated space for refreshments; while the Heritage Library houses a curated selection of reading materials. A standout feature is the Ferrari Atelier, igniting the imagination and personalisation journey for Ferrari owners. It offers a spectrum of optional colours, equipment, and materials, complemented by Ferrari Tailor Made personalisation services, all of which allow Ferraristis to craft a Prancing Horse that is truly their own.

The Ferrari Purosangue on display at the Ferrari’s Ital Auto Malaysia Showroom.

The showroom’s launch also coincided with the Malaysian debut of two anticipated Ferrari models: the Purosangue and Roma Spider. The Purosangue is the first-ever four-door, four-car seater in Ferrari’s 75-year history. It features a mid-front-mounted engine with a rear gearbox, creating a sporty transaxle layout and a 4×4 transmission for optimal weight distribution. Equipped with advanced vehicle dynamic control systems, a carbon-fibre roof, rear-hinged back doors, and a spacious interior, it offers a class-leading performance.

Ferrari Purosangue exterior.

Meanwhile, the Roma Spider pays homage to the pleasure-seeking lifestyle of the ’50s and ’60s, and reintroduces a soft top option for the first time in a front-engine Ferrari in 54 years. Its novel soft top design, deploying in just 13.5 seconds, adds to the exuberant character and offers extensive personalisation options and versatility with a larger boot. Paired with Ferrari’s 8-speed DCT, it is a highly responsive drive, which makes it an ideal companion for short or long journeys. The Purosangue is priced at RM5,000,000 while the Roma Spider is available at RM3,200,000, inclusive of duties and taxes. Both models are currently on display at the newly launched showroom.

Ferrari Roma Spider exterior.

The Ferrari Ital Auto Malaysia Showroom welcomes visitors every weekday from 10am to 7pm and on weekends from 10am to 4pm at the Four Seasons Place Kuala Lumpur.

Ferrari Roma Spider interior.

Ferrari Ital Auto Malaysia

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