Jotun recently unveiled its latest breakthrough, the Jotashield Infinity, setting a new standard in premium exterior paints. Engineered to withstand the harshest conditions, the groundbreaking Jotashield Infinity has been rigorously tested by independent laboratories, emerging as the top choice for those seeking the best in quality and longevity.
“We don’t just come up with things that only we believe will work. It always starts with you,” explained Yousra Lemaamer, Head of Marketing for Jotun Malaysia and Singapore. “What are your challenges? What are your limitations? What are the things that you are dealing with on a daily basis that makes it challenging for you to complete projects at the right quality that you want? We take that [idea] to the lab, and we start experimenting and formulating.”
Based on surveys conducted among 400 homeowners and painters across Southeast Asia, Jotashield Infinity, unsurprisingly, showcases an endurance in challenging tropical climates, acting as a strong bulwark against extreme heat and heavy rain. Its durability, demonstrated over a duration of 12 months, outperformed competitors by retaining its pristine colour and quality. The paint also passed strict tests for dirt retention, and resisting pollution, dust and streak marks.
To further validate its outstanding performance, the paint underwent a Florida Outdoor Weathering Test. Given the US state’s intense UV exposure, heavy rains and high humidity—conditions that rapidly degrade exterior finishes—a year’s exposure is equivalent to many years of wear in other regions, further bolstering Jotashield Infinity’s reliability.
“This paint is the solution for homeowners who want durable, long-lasting colour, and unparalleled protection from the harsh Malaysian climate,” said Heng Ke Wei, Marketing Manager of Jotun Malaysia & Singapore. “Coupled with our longstanding commitment to providing high quality and advanced innovation, Jotashield Infinity represents the pinnacle of exterior paint technology, ensuring that our customers and partners have a peace of mind.”
