Promises of new adventures start with gear that can keep up with every challenge. Whether for spontaneous road trips or rugged landscapes, backpacks are a no-fuss way to travel. At Tumi, two backpacks come to mind for such occasions, both designed for life on the move and in the wild.
In the brand’s newest campaign, Icons Tested, viewers witness the rigorous training of two world icons to discover how the brand’s equally iconic Navigation Backpack from the Alpha Bravo collection and the Celina Backpack from the Voyageur collection undergo trials just as strict to fuel their dynamic lifestyle.
It’s a fast-paced world we live in, and no one understands fast better than Tumi’s global brand ambassador and Mclaren Formula One team driver Lando Norris. Every day, the F1 driver is in perpetual motion, boarding flights and racing on the tracks. Moments like these require a backpack that’s ready to go. The Navigation Backpack isn’t just poised for action—it’s ready for anything, including enduring rough handling at the airport or expanding for additional space. Its versatility also makes it the perfect backpack for life beyond the tracks, with a padded laptop compartment for meetings, an elastic earbud pocket for gym sessions, and quick-access pockets for running errands. It’s comfortable and durable, but its thoughtful details give it extra appeal—such as a magnetic back-slip pocket and a key leash for convenience and security.
It doesn’t require an F1 driver to appreciate the appeal of the Navigation Backpack. With its smart organisational pockets and the brand’s signature add-a-bag strap, it’s proven to be one of Tumi’s most celebrated silhouettes, time and again—made not only for Norris but also for those who want to move with ease and intention.
From the women’s collection, the Celina Backpack reflects the lifestyle of global brand ambassador and professional golfer Nelly Korda, whose life revolves around constant variables. Like Korda, this backpack is always prepared for unexpected encounters—such as weather surprises and outdoor mishaps—thanks to its stain- and water-resistant build. Featuring multi-function pockets, a padded laptop compartment, and an add-a-bag strap, the backpack’s every detail serves a purpose. There’s even a phone pocket as well as a leather card pocket and pen loop for maximum accessibility.
Outside of the course, however, the Celina Backpack is a stylish companion for leisure and everyday life, and is available in multiple shades to complement different individuals and their own journeys.
If there’s only one piece of travel gear to choose from, let it be a Tumi backpack that can do it all.
Find out more about Tumi’s most iconic silhouettes at Tumi stores and tumi.my.
Lead image: Lando Norris with the Alpha Bravo Navigation Backpack in Navy Coated Canvas.
