A fresh new visual identity for The Macallan

Bold moves

The Macallan’s range of Sherry Oak 12, Double Cask 12 and Triple Cask Matured 12 reveals its new inspiring packaging and bottle design, destined to add an extra frisson of glamour to nights spent behind club velvet ropes. The new bottle features a broad and imposing countenance with a masculine chevron incorporated into the bottle towards the neck. Glen Gribbon, Marketing Director at The Macallan explains that the raison d’etre for the redesign was “to do justice to the extraordinary whisky inside the bottle which, of course, is what we at The Macallan and every whisky fan worldwide really cares about.”

The Macallan

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