The Grand Prix d’Horlogerie de Genève (GPHG) stands out as a global celebration of watchmaking, earning its nickname as the Oscars of horology. This year, at the storied Bâtiment des Forces Motrices in Geneva, the GPHG Foundation honoured innovation, craftsmanship, and design across more than a dozen categories. Since its founding in 2001, the event has become a vital showcase for the year’s most compelling timepieces, and for this 24th edition, the 29 jury members did not have an easy task. Within all 15 categories, the challenges of the market have proven a strong instigator of creativity, with nominated watches including the prestige of established maisons like Audemars Piguet, Louis Vuitton, and Chopard. But the creative fire of the independents offered strong competition, as seen in the results.
The 29 jury members are an eclectic mix of media, retailers, and watchmaking brands without nominated pieces, guided by the steady hand of jury president Nick Foulkes. This year’s edition captured a rich mix of heritage and experimentation, from platinum-cased elegance to stripped-back artisanal creations, and the trend of integrated bracelets is still visible, though modernised rather than vintage-inspired. It all culminated in a night that underscored the future-proof direction of haute horlogerie. Among the notable highlights, the artisanal strength of LVMH’s Genevan watch manufacturing at La Fabrique du Temp was dominant. Louis Vuitton was the only brand with five nominations, with family brands Gérald Genta, Daniel Roth, and Tiffany & Co. also in the running.
Here is a spoiler alert, but an early prediction for a part-home win for the debut brand Urban Jürgensen came true, with two of the brand’s debut watches nominated. Its revived Danish-Swiss legacy and U.S.-driven energy have created a much-talked-about trio of watches and proved a success at this year’s GPHG. The brand is co-CEOed by U.S.-based Alex Rosenfield and GPHG stalwart Kari Voutilainen, and we caught up with an elated Alex Rosenfield after the ceremony. “To be honoured by the GPHG for our first collection of the new generation of UJ is a huge honour,” he says.” When we acquired UJ, we did so with great admiration for the company’s history and for the Swiss watch industry.” Rosenfield is also aware that they were new to this world, saying, “As Americans, we were outsiders, and the kindness and warmth with which we have been welcomed and embraced means so much to me and my family.” But we are getting ahead of ourselves, so here are all the night’s biggest winners in turn.
This story was originally published on Robb Report USA.
Photos courtesy of GPHG















