the venerable french luxury house goes subtle with its new jewellery pieces for everyday use
When it comes to fashion and jewellery, logos speak volumes — and there are few as iconic as Louis Vuitton’s. The brand has spun the instantly recognisable motif — with its interlocking Ls and Vs and four-point stars — across nearly its entire range of clothing and accessories, wrapping everything from suitcases to surfboards in the iconic LV monogram canvas. And while the classic brown-and-tan pattern is practically a neutral, the brand’s latest iteration is a much subtler way to rock a logo.
As the name suggests, the new Star Blossom jewellery collection focuses on just one part of the iconic logo: that four-point star. Here, the design — first drawn up by Georges Vuitton in 1896 as a way to stop counterfeiters from copying his house’s innovative trunks (though, ironically, the print may be one of the most lifted today) — is rendered in 18-karat pink gold and crisp white diamonds. Available in store and online starting in October, the six-piece line is an easy addition to the rest of the brand’s fine jewellery collection, which was first introduced in 2001 by then-creative director Marc Jacobs with a Paris-themed charm bracelet outfitted with dangling Louis Vuitton trunks and Eiffel towers.
And while the brand’s offering has certainly matured over the ensuing 17 years — ditching girlish charms for bracelets and necklaces outfitted with the sleek LV monogram — the Star Blossom range is an elegant step up. The delicate pendant necklace, bracelet, stud earrings, and rings (from US$3,000 to US$8,500/RM12,450 to RM35,210) are each subtle enough for you to wear every day, affiliating yourself with the brand only to those paying close attention. They make a quiet statement on their own but play nicely with almost all of the other pieces in your collection.