Sime Darby Motors City Launches With A Grand Showcase Of 10 Flagship Brands Under One Roof

Built at a cost of approximately RM570 million, the new Sime Darby Motors City in Ara Damansara is a future-ready automotive complex geared towards electric vehicles, and features sustainability cred with its Green Building Index certification. This gigantic complex spans across 8.6 acres with a built-up area of over 1.3 million square feet over eight levels. It houses six flagship centres and features 10 flagship brands represented under Sime Darby Motors; BMW, Mini, Motorrad, Porsche, Volvo, Jaguar, Land Rover, Ford, Hyundai and Sime Darby Auto Selection. 

Among its many unique features are electric vehicle charging bays with the first 175 kW direct current high performance charger installed at its Porsche Centre (able to fully charge at 36 minutes, approximately eight times quicker than the fastest AC charger available at 22 kW). This future-ready approach by Sime Darby Motors City includes EV-certified technicians and designated areas for EV charging, storage and repairs.

A highly impressive 1,299 parking bays is augmented by a total of 178 service work bays – which is further expandable. The complex’s Vehicle Tracking Management system, digital underbody scanning and digitalisation for real-time status makes servicing a breeze, with Internet of Things (iOT)-powered Automated Number Plate Recognition for contactless self check-in systems. Such conveniences are a dream for the current times in which we live; with minimal contact points and quicker turnaround of vehicles upon service completion. QR codes place customers in queue enabling a fuss-free experience which is rolled out throughout Sime Darby Motors City. 

Here are Sime Darby Motors City, Sime Darby Auto Bavaria is the largest BMW authorised dealership in all of Southeast Asia displaying up to 45 vehicles and bikes in the showroom with up to 68 work bays for customers. The neighbouring Ford dealership is the largest 3S facility in Malaysia showcasing the latest Ford Ranger Raptor. An i20 World Rally Championship VR 4D Motion Simulator Experience in the Hyundai showroom offers customers an immersive World Rally experience. 

Under Sime Darby Auto Connextion, the Jaguar Land Rover facility at the complex is the largest 3S within Southeast Asia with a showroom for both new and pre-owned cars. Meanwhile, the Porsche Centre Ara Damansara showcases its motorsport heritage with a dedicated Motorsport zone of classic and modern race cars. And at Volvo, the Swedish style brings a sense of serene comfort, with light, cool woods and minimalist furniture forming the backdrop to the fleet including its latest S90 Recharge with the top-of-the-line T8 Inscription Plus. 

“As one of the key players in the automotive industry, Sime Darby Motors has always been committed to pursuing excellence as we strive to provide world-class services to our customers. The launch of Sime Darby Motors City is a testament to this steadfast commitment,” says Andrew Basham, Managing Director of Sime Darby Motors, adding, “We are excited to continue exploring new automotive business solutions and potential opportunities with our partners. Through Sime Darby Motors City, we are committed to playing an integral role in accelerating the growth of the regional automotive sector while contributing to the Malaysian economy.”

Sime Darby Motors City is located here.

Photos and video: Wynner Cheong / Metal Cut Films

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