Like stars in the night, the enduring beauty of diamonds adds a touch of sparkle and glamour to any celebration. Capturing the elegance of this festive season are DeGem’s BrilliantC® diamonds. These precious stones are made for the strong and stylish modern woman, who, in her pursuit of the finest in excellence, buys diamonds for herself. DeGem created the BrilliantC® diamonds to embody all these qualities but has also gone a step further to allow these women to become active advocates for social responsibility and environmental sustainability.
BrilliantC® is the world’s first ideal-cut diamond with transparent and traceable origins. To achieve this feat, DeGem partnered with a global diamond cutter to acquire rough diamonds through ethical, conflict-free sources. The regional mine-to-market jeweller also provides buyers of diamonds that weigh above 0.30 carat with a traceability report, which includes details of every stage of the stone’s journey, from the rough form to planning, faceting, grading and jewellery setting.
Diamonds are beloved for their dazzle, but BrilliantC® diamonds shine brighter than their counterparts. DeGem uses the American Gem Society (AGS) Laboratories’ patented ray tracing test to examine how light travels within each stone. Each BrilliantC® diamond is cut to incredible precision and qualifies as AGS Ideal 0000—first-class grades in the four criteria of cut grade, light performance, polish and symmetry—a term deemed worthy of only the most exceptional diamonds. As such, it takes twice the time to craft a BrilliantC® diamond compared to a commercial stone. But the end result is a diamond of phenomenal light performance that exhibits exceptional brilliance and appears significantly whiter than its natural colour grade. This is why BrilliantC® diamonds represent a rare category of less than 0.1 per cent of the world’s diamonds to attain such excellence.
Set into distinctive jewellery designs, BrilliantC® diamonds will appeal to those who want to leave an indelible impression and a lasting legacy. In line with the holiday spirit, the gift of a BrilliantC® diamond captures the timeless elegance and cherished moments of this festive season.
