This Week In Luxury: Saudi Arabia Opens Its Doors To Malaysian Travellers, Martell Launches A New Cinematic Campaign, And More

In our weekly series, we bring you the latest in luxury news from around the world. This week’s highlights: Saudi Arabia welcomes Malaysians to explore its hidden gems, Martell launches cinematic a campaign with actors Tony Leung and Eddie Peng, and more.

Saudi Arabia Welcomes Malaysians To Explore Its Hidden Gems

Saudi Arabia was perhaps once a mysterious place with numerous hidden gems. But now, Saudi Arabia is launching spectacular initiatives to welcome the world to discover its wonders. In the past week, the Saudi Tourism Authority has been running roadshows to (re)introduce themselves to Malaysian travellers while showing promising commitment to our country. For instance, the Saudi Tourism Authority has made it easier for Malaysian travellers to visit Saudi Arabia with the e-Visa program (Malaysian passport holders can either apply for an e-Visa before the trip or get a Visa On Arrival). Also, the recently launched 96-hour Stopover Visa allows Malaysian visitors to spend up to 96 hours in Saudi Arabia if they are flying with Saudia airlines or Flynas airlines. This opens the opportunity for Malaysians to have a quick taste of Saudi Arabia during flight stopovers. Saudi Arabia is also offering similar opportunities to many other countries because, by 2030, the country aims to welcome 150 million travellers from around the world.

Visit Saudi

Martell Launches A Cinematic Campaign With Actors Tony Leung And Eddie Peng

Maison Martell is launching a new campaign in Asia to celebrate its time-honoured cognacs: the Martell Cordon Bleu and Martell XXO. The campaign features actors Tony Leung and Eddie Peng, both brand ambassadors of Martell in Asia. Although both actors have previously appeared separately in Martell campaigns, this marks the first time they will be seen together onscreen in two promotional films. This marketing initiative is set to launch in various Asian markets, including Mainland China, Hong Kong SAR, Singapore, Malaysia, and travel retail outlets. The focus will be on Martell Cordon Bleu throughout this month, with Martell XXO taking the spotlight in May.


Step Inside Tiffany & Co.’s TRX Store Designed By Peter Marino

Tiffany & Co. unveiled its newest store featuring a one-of-a-kind façade designed by the internationally acclaimed architect Peter Marino. This new location marks one of three Tiffany & Co. stores to feature designs by Marino within Asia. Hand-cut sapphire blue crystal chandeliers illuminate the space. Meanwhile, luxurious gold stripes frame the interiors and store windows, inspired by the iconic New York City skyline. Guests may also experience a more intimate shopping experience with the store’s unique private enclaves. The first private salon features an artwork by German artist Caspar Jansen while the other salon is delighted by a soft orchid mural that fills the space, crafted by the renowned photographer Jason Schmidt.

Tiffany & Co.

Embark On A Raya Escape To New Zealand

In New Zealand, join the Blue Penguins Pukekura tour to discover the Kororā, the world’s smallest penguins, also known as the Little Blue Penguin. During the tour, guests will also be diving deep into the rich cultural history of the region weaved with Māori storytelling. For food, head over to The Good Earth cafe, housed in a beautiful historic building that dates back to 1885. Enjoy locally roasted Fair Trade coffee together with desserts such as lemon pie, French toasts and bagels.

Blue Penguins

The Gucci Ancora Collection Arrival In TRX Stuns With A Star-Studded Cocktail Party

Sabato De Sarno’s creative vision for Gucci unfolds through the ever-evolving narrative of Gucci Ancora, weaving together irreverent glamour and the joys of life. To celebrate the collection’s arrival in stores, the house has been orchestrating a series of events sweeping through major cities like New York and Shanghai with notable takeovers, activations and immersive experiences. Just recently in Kuala Lumpur, the house hosted an exclusive cocktail party at its latest store in The Exchange TRX, along with Gucci’s new brand ambassador and Thai actor Gulf Kanawut, VIPs, members of the media, social media influencers, and more.


Christian Louboutin’s Ramadan Collection Speaks From Open Doors To Open Hearts

Christian Louboutin’s exclusive Ramadan 2024 collection draws inspiration from the enduring symbol of an open door, symbolising warmth and hospitality. The campaign celebrates the cherished tradition of Ramadan, which illustrates personal connections and shared moments within the comfort of a welcoming home. This collection embraces sporty lines for men, offering Adolon Junior sneakers in electric suede or Moucharastrass print with a striking pop of red on the inner profile, and a Loubifunk crossbody with zippered compartments and an adjustable strap. Other exclusive pieces include Hot Chick Sling Moucharastrass 70 embellished in three different sizes of crystal Swarovski rhinestones and the LOUBI54 clutch.

Christian Louboutin

Sacoor Brothers Opens Their Latest Store At The Exchange TRX

Offering a wide selection of tailored suits, semi-formal fits and smart casual ensembles as well as chic dresses, Sacoor Brothers is the one-stop luxury menswear and womenswear store that has everything you’ll need for any occasion. This Portuguese luxury brand has had a presence in Malaysian malls for many years, and now continues its omnipresence with a new store at The Exchange TRX. The grand opening event featured live performances from DJ Blink and freestyle saxophonist Keyin, giveaways as well as a fashion show that featured Sacoor Brothers’ latest collection. On the runway, several styles and colour palettes were spotted such as neutral hues that were accompanied by vibrant pops of colours, capturing the classic gentlemen’s look with a modern take. Although the collection displays a more youthful palette, it still exudes Sacoor Brothers’ essence of versatility and timelessness.

Sacoor Brothers

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