In the early 1950s, Fred Samuel, founder of the renowned French jewellery house Fred, was famously commissioned to create jewellery pieces for the King and Queen of Nepal, imaginatively using gems that mirrored their brightly coloured court saris. Throughout the years, the brand has created stunning jewellery for the royal family of Monaco, which, of course, included Grace Kelly, and then, later on, Julia Roberts wore the brand’s now iconic diamond and ruby necklace in the 1990 film Pretty Woman. More recently, Jin, a member of BTS—often regarded as K-pop royalty—currently serves as a global brand ambassador for Fred.
Amongst their collections, the Force 10, which was introduced in 1966 to reflect its founder’s love for the ocean, is easily Fred’s most sought-after and revered. In 2025, Fred expands its signature collection with a brand-new chapter imbued with elegance and femininity: Force 10 Rise. Five delicate pieces have been crafted for the debut of this collection, including a band ring, a necklace, and earrings in the form of a half-moon shape, hoops, and ear cuffs. These naturally retain the collection’s distinctive nautical aesthetic, with its trademark sailing cable and buckle. Pavé-set diamonds are encrusted along the twisted cable motif and its signature buckle for added brilliance, and harmoniously accompanied by a smooth polished band to create a gleaming trio.
The first glimpse of Force 10 Rise reveals a band ring, with options of rose gold and white gold, like the rest of the pieces to reflect the wearer’s individual style. Next in line is a necklace, with a pendant of a similar stacked composition of multiple rings that dangles from a delicate yet sturdy link chain, which results in a stunning work of modern sophistication and nautical heritage.
Ear cuffs have been making a strong comeback, evolving from edgy statement pieces to refined, luxury essentials, and Fred doesn’t miss out on this styling cue by fashioning a creation that gives the illusion of multiple piercings. Rounding up the quintet are two pairs of earrings available in a half-moon shape or as hoops, ready to be combined by each woman according to her own set of rules.
The idea here is to stack, stack, and stack to match your outfits and mood—even utilising both precious metals to create combinations of different hues of gold and textures. The Fred Force 10 Rise collection is a lesson in timeless luxury, striking the perfect balance for it to be worn for effortless daily looks and elegant special occasions.
