Your 2027 Travel Guide: The 50 New Hotels, Cruises, Expeditions, And More

What’s next in luxury hospitality comes into view at the International Luxury Travel Market (ILTM), where the industry’s most influential brands and experience providers gather to present the latest arrivals on the scene. At this year’s ILTM Asia Pacific edition, 780 luxury travel suppliers came together for this invitation-only showcase, offering a window into new properties and bespoke adventures that push the boundaries of conventional travel.

Based on insights from Simon Baptiste, Visa’s principal Asia-Pacific economist, the region’s next wave of wealth creation points to a shift away from traditional real estate-driven fortunes towards technology and AI-led industries, which are expected to become major contributors to Asia-Pacific’s projected 4.1 per cent economic growth.

This new class of affluent consumers is ushering luxury travel into a new era, and, with it, comes a new wave of possibilities, found among the top 50 that have earned a place on Robb Report Malaysia’s radar.

Regent Seven Seas

As wealth finds its way into the hands of a new generation that prioritises experiences and wellness over retail therapy, Regent Seven Seas, the world’s leading ultra-luxury cruise line, seizes this opportunity to roll out its first-ever Solara Sports Deck together with the Solara Pool Deck. Debuting aboard the new Seven Seas Prestige in December, the concept will turn the ship into a social hub, with competition-sized padel and pickleball courts against an endless ocean backdrop. The space will also feature an expansive 18-hole putting green, areas for sunrise and sunset yoga, and a digital gaming system.

Regent Seven Seas has also mapped out its plans for the next decade, revealing three more of its Prestige Class ships currently in the works for 2030, 2033, and 2036, carrying new dining concepts and suite categories. Its latest suite offering is the Skyview Regent Suite, also introduced on the Seven Seas Prestige. This 8,794 sq ft, two-storey stateroom features 3,703 sq ft of wraparound balcony space, two bedrooms, two-and-a-half bathrooms, a living room, a private in-suite elevator, a personal gym and sauna, and a formal dining area with a glass-enclosed bar.

Hilton

Over the past year, Waldorf Astoria has been on an impressive expansion streak. With bookings now open for Waldorf Astoria Kuala Lumpur and Waldorf Astoria London – Admiralty Arch, the brand has set its sights on South Goa next, where a 148-key beachfront resort will look out over the Arabian Sea. The familiar Peacock Alley will find a new setting here, along with a selection of culinary venues, a specialty beachfront restaurant, and a rooftop bar.

On a more expected front is Japan, a market that will always be a part of the conversation at ILTM. The latest signing of Conrad Kobe will occupy the upper floors of a mixed-use high-rise within Kobe City Hall Building. The 135-key property will be Hyogo Prefecture’s first international five-star hotel, featuring an all-day dining restaurant, a specialty restaurant, a lobby lounge, a cocktail bar, and wellness facilities.

As part of Hilton’s ultra-luxury segment, LXR Hotels & Resorts will soon join its sister brands in Tokyo, debuting as Gajoen Tokyo in 2027. The property will comprise just 60 rooms and suites, measuring more than 1,000 sq ft each, together with five dining destinations, a spa, a fitness centre, and a spectacular view of hundreds of cherry blossoms along the nearby Meguro River. The brand will also find a new home in South-East Queensland, where a newly signed 200-room property will blend grand neoclassical architecture with Italian-inspired interiors.

IHG Hotels & Resorts

While the global luxury sector is growing at a compound annual rate of 8 per cent, Asia-Pacific is outpacing the market at a growth rate of 10 per cent, with Malaysia and Japan among destinations of interest, as spotlighted by Tom Rowntree, IHG’s vice president of global luxury brands.

IHG has been in the Malaysian market for 19 years, most recently adding Kimpton Naluria Kuala Lumpur to its portfolio. This hospitality giant doesn’t stop there, with five properties on the horizon. One of them is Intercontinental Penang Resort, a luxurious beachfront retreat taking over the former Penang Mutiara Beach Resort. Regent Kuala Lumpur will follow next year, set within a 27-storey building with 259 guest rooms and the newly debuted Regent Spa and Wellness concept, first introduced at Regent Bali Canggu last year.

On the Japan front, Kyoto’s historic Okazaki area will welcome its first Regent in 2028, where guests will find a century-old landscape designed by famed landscape gardener Kumakichi Kato. As travellers become more familiar with market locales, they are moving further afield, bringing upcoming properties like the 58-key Regent Karuizawa into focus. Also opening in 2028, it will be an onsen resort tucked within a lush forest with scenic views of Mount Asama.

Elsewhere, InterContinental is preparing for its Nepal debut and a return to Cambodia with InterContinental Sihanoukville. Regent will add to its Vietnam presence with a second property in Ho Tram, while Kimpton enters Bali for the first time. And, although Six Senses has traditionally been a resort-first brand, it is venturing into select urban locations. Following the success of Six Senses London, there will be more to look forward to in Milan, Tel Aviv, and Beijing.

Visit Madrid

Having been ranked the world’s number one destination for congresses and conferences for seven consecutive years, Madrid is now seeing a growing appeal for luxury hotels. With €11.7 billion in investment, the city has emerged as one of Europe’s leading destinations for hotel development. Currently counting 18 Michelin keys, more are predicted to follow with Nobu Hotel opening next September and Bvlgari Hotel debuting in 2028.

Beyond the region, Madrid has long been well connected to America and Latin America, but is now widening its reach towards Asia and the Middle East, with stronger links to Tokyo, Seoul, Bangkok, and Doha in recent years. Come October, Singapore Airlines will make a comeback to Madrid-Barajas Airport after a 22-year hiatus. To accommodate this growing influx of travellers, the airport has begun an expansion that will increase its capacity by 30 per cent. The arrival experience will also evolve into a more integrated transport hub, with high-speed rail services at Terminal 4 serving as a strategic gateway for travellers to continue their journeys throughout Spain.

Capella Hotel Group

Connecting guests with local culture is a key part of the Capella Hotel Group’s approach and it has clearly raised the bar with the newly launched Capella Kyoto, where guests have exclusive access to the restored Miyagawa-cho Kaburenjo Theatre, a private training ground for geiko and maiko. Before the end of 2026, the imperial city of Nanjing, China, will also welcome its very own Capella. Designed by the world-renowned David Chipperfield Architects Shanghai, the 190-key property is centered around a 360-year-old ginkgo tree, sitting within a 1,800-year-old neighbourhood that has been around since the Six Dynasties period.

As for its sister brand, Patina—known for its more artistic approach through collaborations with musicians and fashion designers, such as cult culture designer Verdy and French composer Sébastien Tellier—it is also preparing to make its debut in Tianjin, with an exciting Italian-inspired design that nods to the country’s storied past.

Down in Thailand, the Capella Hotel Group is working on the next evolution of Capella Bangkok, which arrived in 2020, with the unveiling of Capella Residences Bangkok. The 262-unit residential development, created in partnership with BDMS Wellness Clinic, will offer residents an around-the-clock wellness concierge, personalised health protocols, biometric monitoring checkpoints, and recreational floors equipped with spa suites, an infinity pool, a plunge pool, and mindfulness studios.

Outside of the Asia-Pacific region, Capella Florence will mark the brand’s first foray into Europe, with an indoor amphitheatre to honour the city’s historical legacy of art. Adjacent to Saudi Arabia’s UNESCO World Heritage Site, the brand crosses into a new landscape with the launch of Capella Diriyah, inspired by the traditions of Najdi architecture.

Preferred Hotels & Resorts

What started in 1968 as a collective of 12 independent hotels coming together to support one another has since grown into a company consisting of 625 hotels across 80 countries. “Under Preferred Travel Group, we built on the belief that exceptional hotels can maintain their individuality while benefitting from the strength of a global brand and community,” says Michelle Woodley, president of Preferred Hotels and Resorts. “That founding vision feels especially relevant as travellers increasingly seek experiences defined by authenticity, character, and a meaningful connection to place.”

We begin in Europe, where The Newman in London opened at the start of the year with an entire floor devoted to wellness. Freshly opened in Spain are Serras Sevilla, Gran Hotel Claridge Granada, and Bless Ibiza The Site, while Malta awaits Romègas Hotel, restored from a 500-year-old palazzo, and Iceland sees its first-ever property with 360 Hotel Boutique and Spa.

In the Americas, The Cooper in Charleston, South Carolina, has already opened its doors, followed by upcoming additions such as Pendry Mexico City, The Botany in the Virgin Islands, and The Stelle, a stunning mountain resort in Utah. In the Middle East and Africa, the next wave includes Palais Jamaï Fès in Morocco, Last Word Makanyane, a wilderness lodge in Madikwe, Envi Paje in Zanzibar, and Wynn Al Marjan Island in the UAE, a US$5.3 billion development with 1,530 rooms and 22 restaurants.

In addition to the portfolio growth, the group also introduces Preferred Wellbeing, a new global designation programme that brings together 50 properties that are shaping the future of wellness travel beyond conventional spa treatments. Several notable properties are represented, such as Passalacqua in Lake Como, The Meru Sanur in Bali, and The RuMa Hotel & Residences in Kuala Lumpur.

Abercrombie & Kent Travel Group (AKTG)

‘Adventure by day and luxury by night’ has been the Abercrombie & Kent Travel Group’s (AKTG) guiding star since 1962. Through its flagship brand, Abercrombie and Kent (A&K), the group has spent 64 years pioneering luxury expeditions, giving travellers myriad ways to traverse the globe, from tailor-made travels and intimate small-group journeys, to safari holidays. For 2027, A&K will be focusing on a private-jet journey—a first in four decades—with an itinerary that will touch all seven continents.

Over the past 12 months, A&K Sanctuary, the group’s collection of luxury lodges, camps, and boutique riverboats, has gone from strength to strength, with a series of key developments. Among its latest highlights are the complete rebuilds of two of its iconic properties: the romantic Baines’ Lodge in Botswana and Gorilla Forest Lodge, situated within the gates of Buwindi Impenetrable National Park, home to 1,000 mountain gorillas. The brand has also taken its riverboat experience outside of Egypt for the first time with the launch of Pure Amazon, where guests can explore the wetlands of Peru’s biodiverse Pacaya-Samiria National Reserve.

This year, the opening of the brand-new Kitirua Plains Lodge in Kenya’s Amboseli National Park marks a full circle for AKTG founder Geoffrey Kent, where he first took to climbing more than six decades ago. On the wider African circuit, Ngorongoro Crater Camp has been completely revamped and relocated, placing guests closer to some of the best wildlife activity. And, later this year, Nile Seray, a new riverboat, will join A&K Sanctuary’s collection in Egypt, becoming the brand’s fifth luxury riverboat in the region.

Turning to its fellow brand, Crystal, the ultra-luxury ocean cruise line continues its exploration at sea. In 2027, four dedicated wellness voyages are planned with expert-led programmes in fitness, nutrition, mindfulness, and longevity science. “It’s the perfect way to combine a little bit of self-time with the luxury of cruising,” says Michelle Mickan, vice president of AKTG’s marketing in Asia Pacific. The bigger news comes in 2028, with the arrival of Crystal Grace, the brand’s first new vessel in 25 years. It will feature the only Nobu restaurant at sea and a wraparound promenade deck that has become a hallmark of the Crystal experience.

Switzerland Tourism

When you need a good rest, Switzerland is the best place to be. This year, it ushers in the new Titlis Tower, transforming a telecommunications mast built in the 1980s into a striking alpine landmark. At 3,020m, it stands as Europe’s highest habitable tower, with a viewing deck overlooking the glaciers, casual fine dining serving Alpine cuisine, and the world’s highest Rolex boutique.

Getting to this alpine beauty is becoming part of the experience, thanks to SWISS Senses, a new service by SWISS International Air Lines that brings greater comfort to long-haul travel. The first phase involves redesigned cabin interiors in the new Airbus A350-900 aircrafts with active routes to Boston and Seoul. The initiative also brings expanded inflight food and beverage options, bedding amenities, and custom fragrances. This winter, the experience will extend to Johannesburg and selected Shanghai flights, before rolling out the next major retrofit across existing Airbus A330 and Boeing 777 fleets.

Accor

With almost 6,000 hotels worldwide, Accor’s extensive portfolio continues to grow, with new properties stretching from Hanoi and Maldives, to Jeddah, Venice, and Cheshire.

The ultra-luxury Orient Express expands its offerings with two major openings this year. The Orient Express Venezia at Palazzo Donà Giovannelli has been eight years in the making, retaining original details from its historic architecture, such as its columns and paintings. Headlining the brand’s new ventures is Orient Express Corinthian, its first cruise ship and the world’s largest sailing yacht. At 220m, the vessel accommodates just 54 suites, five restaurants helmed by multi-award-winning chef Yannick Alléno, seven bars, a theatre, and even a recording studio. “Go on board, make some vinyl for yourself or your family,” says Pascal Visintainer, global chief sales officer for Accor Luxury & Lifestyle.

Fairmont broadens its footprint with Fairmont Bangkok Sukhumvit and Fairmont Dalian, as Raffles turns its attention to popular spots like Lake Como and Tokyo. Meanwhile, M Gallery has ventured into Greece and Thailand. Emblems Collection, too, has two new properties, taking guests to Rimrock Banff, perched on Sulphur Mountain in Canada, and La Citadelle Vauban, which will occupy a former fortress on the island of Belle-Île en Mer in Brittany.

Over at Sofitel Legend, the brand is building towards a collection of 15 addresses, with new properties across Giza, Jaipur, and Wuxi. The wider Sofitel collection has more in store, with Sofitel Changzhou Hi-Tech District in China and Sofitel Vatu Talei in Fiji opening soon.

Explora Journeys

Cruises—or ocean travel, as Anna Nash, global president of Explora Journeys, likes to call it—are taking on a new direction, breaking away from the stigma that they are only made for well-heeled retirees. Though a relatively new brand to join the MSC Group, Explora Journeys already has three ships at sea—with the latest having just launched—and three more on the way.

Born and bred in Switzerland, the family-led brand brings 300 years of maritime history, European sophistication, and cosmopolitan flair to its experiences. Its most recent addition, Explora III, came on 23 July 2026, joined by global brand ambassador and tennis legend Jannik Sinner, who was on board to mark the occasion and offer guests tennis coaching.

Earlier this year, the brand celebrated the next wave of its fleet with a triple ceremony that witnessed the float-out of Explora IV, a coin ceremony for Explora V, and steel-cutting of Explora VI. 2027 is set to be a milestone year, with the launch of two ships, Explora IV and Explora V. Both will offer no less in terms of onboard experience, with five heated pools, seven restaurants, and 12 bars and lounges. The former is set to sail in summer through the Caribbean, Central America, and the Amazon. The latter will launch during the quieter season of the Mediterranean winter, before moving on to the Red Sea and Arabian Peninsula. Meanwhile, Explora VI is already on sale, offering 2028 journeys traversing 29 countries and 63 unique destinations across four continents over 128 days.

Small Luxury Hotels of the World (SLH)

Through a partnership with Hilton, Small Luxury Hotels of the World (SLH) now counts more than 500 properties accessible to Hilton Honors members, while remaining a fully independent hospitality company with its own distinctive identity.

That distinctive identity finds its way into more properties with openings in major hubs, such as Muh Shoou Zhujing Hotel in Shanghai, Eight Hotel in Venice, and Villa Helios in Capri. The company also has an eye for secondary destinations, where the local charm remains strong, with additions such as Casa Caprile in Anacapri, Le Barrington in Almancil, Levantine Hill Hotel in Yarra Valley, Terrah Hills Resort in Dalhousie, The Grace in Westport, The Landmark in Rhodes, Casa Simona in El Valle de Anton, and more.

A short ride from Kobe, Japan, The Pasona Naturaverse Retreat in Awaji City presents the Japanese approach to wellness, guided by the principles of Mibyo, a concept that encourages proactive self-care. Guests will follow a tailored programme to reset their lifestyles through thalassotherapy, wellness meals, hot springs, and other experiences. “For them, wellness is not about the absence of illness, but the prevention of it,” says Mark Wong, senior vice-president of SLH Asia Pacific.

Australia is taking on a bigger role in the SLH family through an exciting alliance with Salter Brothers Hospitality, one of the country’s top luxury retreat operators, who launched Ardour Hotels and Estates, a brand that gives historic properties a second life as luxury retreats. Its first hotel made its entrance back in February 2026, situated in New South Wales. The Ardour Milton Park Bowral’s 45 rooms and suites are complemented by three dining venues, a bar, a spa, a heated pool, tennis courts, as well as gym and pilates facilities. This partnership brings five properties in total, doubling SLH’s presence in the country with Ardour Milton Park Bowral, Ardour Lilianfels Blue Mountains, Spicers Potts Point, Spicers Balfour Hotel, and Spicers Peak Lodge.

Meliá Hotels

At the heart of Meliá Hotels is a passion for sharing the Mediterranean lifestyle with the world. In a new chapter of expansion, the group has committed to having one luxury hotel for every three new openings. Among said luxury hotels is Gran Meliá Dubai Jumeirah, a resort that will house 366 ocean-view rooms and suites, including 40 with private pools, and prestigious dining venues such as Zuma, Novikov, and Park Chinois.

Vietnam remains a key market for the brand, with ambitions that extend beyond hotels. The Coralia Event Pavilion is an oceanfront open-air terrace with a capacity of 1,000 guests, giving Nha Trang a new option for hosting conventions and events, and is perfectly located near Villa Le Corail, A Gran Meliá Hotel.

The Paradisus brand is seeing its own evolution as well, with the 40-year-old Meliá Bali returning as Paradisus Bali. Paradisus Cancún has also been given a makeover following a US$50 million investment, with 773 redesigned suites and interiors that pay homage to the region’s Mayan heritage. In southern Spain, the luxury lifestyle brand ME by Meliá is adding two new addresses on home ground: ME Málaga and ME Marbella.

The Meliá Collection’s upcoming line-up is united by an appreciation for heritage: Casa Alameda arrives in Cádiz, Western Europe’s oldest city; Residenza Del Cardinale is a restored 13th-century palazzo in Italy; and The Grand Luang Prabang occupies a former royal residence in Laos. The collection has also joined forces with MiM Hotels, a boutique brand founded by football star Lionel Messi, providing six more properties across Spain and Andorra.

Langham Hotels

The tradition of grand hotel afternoon tea began at The Langham in 1865, and, today, that signature experience—and romantic pink palette—continue to define the brand as it reaches Venice, Riyadh, Tokyo, Kuala Lumpur, and Bangkok. Ahead of the opening of The Langham, Custom House, Bangkok later this year, general manager Nick Downing shares some of the discoveries made during the works, including historic artefacts that offer a tangible link to the people who once worked at the old Customs House. For that reason, Downing reveals plans for a museum gallery, with a glass floor section where guests will be able to view the building’s original foundation and explore more of its history.

The brand is also growing in China with two new signings. The 286-room Langham, Jinan will rise in the historic Honglou neighbourhood, while The Langham, Ningbo will pair its intimate 75-room stay with the first T’ang Court, a destination bar, and extensive health and fitness facilities.

Through The Langham’s loyalty programme, Brilliant, the brand is broadening its benefits, showcasing more than the usual hotel perks. Think comedy-hosted dining, neighbourhood tours, artist encounters, themed hikes, and meditation retreats. “The possibilities here are extensive,” says Lawrence Ng, Langham Hospitality Group’s senior vice president of sales and marketing.

Marriott International

According to a comprehensive report from The Luxury Group based on 2,800 affluent travellers across eight Asia-Pacific markets, the luxury travel landscape is changing, driven by a desire for meaning, wellbeing, and authentic connection. This shift is heavily influenced by the next generation, who are becoming active decision makers rather than passive participants.

The next generation of travellers cannot be defined by a single demographic but is, instead, divided into four profiles: the ‘Connoisseur Traditionalist’ sees luxury in exceptional service, acclaimed gastronomy, and the reassurance of a trusted brand; the ‘Future Proofer’ prioritises wellbeing and nature; the ‘Quiet Luxurist’ seeks lesser-known destinations and private forms of escape; and the ‘Cultural Reclaimer’ is drawn to heritage and immersive experiences.

Regional travel appears to be the preferred choice amid an uncertain global situation, with Australia retaining its position as Asia-Pacific’s most popular destination. Indonesia comes as the biggest surprise, surging from outside the top 10 to second place, followed by Japan.

In Australia’s Greater Blue Mountains Region, Emirates Wolgan Valley will debut as the first Ritz-Carlton Lodge after a three-year closure for the refurbishment of the former Emirates One&Only Wolgan Valley. Offering 40 appointed lodges across an expansive 7,000ac conservation reserve, the resort promises plans for a sleep-out experience to explore the wild, cosy campfire nights, and the warmth of a traditional Australian homestead.

2026 will culminate with the highly anticipated Hotel The Mitsui Hakone, rising from the grounds of the Mitsui family’s former villas, and JW Marriott Ranthambore Resort and Spa in Rajasthan, India. Situated a stone’s throw from the famed Ranthambore National Park, the wildlife resort will hold 127 keys, six dining and beverage concepts, wellness spaces, and opportunities to spot the Royal Bengal Tigers at the park.

Pan Pacific Hotels Group

Where others are exploring lesser-known destinations, Pan Pacific Hotels Group is focusing its growth in high-growth urban centres, while finding ways to connect with nature and embedding sustainable practices in its operations. Today, the group spans 53 properties across 15 countries and three brands: the premium flagship Pan Pacific, the design-led and wellness-focused Parkroyal Collection, and the contemporary lifestyle brand Parkroyal.

Over these two years, Pan Pacific will continue pushing further into Southeast Asia with a 227-room hotel set for Phnom Penh. Bangkok secures a firm place on the map with a 220-room hotel in the city’s dynamic Pathum Wan district, alongside Pan Pacific Serviced Suites Bangkok. The latter offers another way to experience the brand, with residential-style living accompanied by a pool, fitness centre, wet spa, lounge, restaurants, and bar. In the meantime, Parkroyal will take the brand into Jakarta, Siem Reap, and Hanoi, plus serviced suites in Manila Bay.

Hyatt Hotels

Hyatt’s plans for next global openings reflect the diversity of its portfolio, ranging from wellness retreats and quiet luxuries, to heritage revivals and design-conscious hotels. At the newly launched Barai Hua Hin, the first Thai address for The Unbound Collection by Hyatt, wellness becomes part of every day, boasting three hydrotherapy rooms, a 30m saltwater pool, day spa area, and 18 treatment rooms with their very own outdoor soaking pools, rain showers, daybed enclaves, and changing rooms. Drawing inspiration from the ancient Angkorian temples and Hua Hin’s royal heritage, every corner carries a meditative quality. Andaz Lisbon also recently opened its doors, with chromatic interiors and immersive digital art brought together by esteemed designer Patricia Urquiola.

Further highlights expected later this year are Thompson Rome, which is located near the Colosseum, and Park Hyatt Phu Quoc, a beachfront resort modelled after a traditional Vietnamese village. Spread across this 160ac estate are 65 villas linked by bamboo paths, surrounded by terraced rice paddies and lotus ponds.

The roster doesn’t end here, with other properties stretching into 2028, such as Fila House in Shanghai, a hospitality venture with the Italian sportswear label. Inside Japan’s Fuji-Hakone-Izu National Park, Alila Sengokuhara Hakone is a highly anticipated mountain hideaway with a hyper-minimalistic concept, while Grand Hyatt The Red Sea will spot a futuristic façade that resemble coral formations, as Saudi Arabia’s western coast emerges as the next major luxury destination.

Soneva

Soneva comprises of three properties in the Maldives: Soneva Fushi was where the brand’s island life began; Soneva Jani is recognised for its serpentine design and some of the largest overwater villas in the world; and Soneva Secret, the newest of the three, which launched in 2024 with just 13 villas available.

The brand was founded in 1995 with a belief in ‘barefoot luxury’. Thirty-one years later, that philosophy is being distilled into ‘bare luxury’, which comes down to the idea that most meaningful luxuries are often the simplest. “Ultimately, what we’re trying to do here is move away from what was once a ritual,” says Ashraf Amaani, Soneva’s vice president of brand and customer experience. “It’s no longer about acquisition. It’s about adoption, experience, and immersion.”

‘Bare luxury’ comes to life through five pillars: nourishment, wellbeing, iconic design, stewardship, and discovery. They play out in a range of experiences, such as farm-to-table dining, in-villa wellness offerings, environmentally conscious designs, coral restorations, and activities like ziplining to dinner or stargazing at the overwater observatory.

The PuLi Group

As is already known, The PuLi Group is a new name in the hospitality scene, though its flagship, The PuLi Hotel and Spa in Shanghai, has been a fixture since 2009. Part of this new phase sees a renewal of the hotel, bringing redesigned rooms, a new penthouse, fresh dining concepts, and a dedicated wellness floor, overseen by Vittorio Dincao, who joins as its new general manager.

Stepping into the role of chief executive officer of the The PuLi Group is Dean Winter, a seasoned hotelier with three decades of experience, in charge of strategic direction, brand development, and portfolio growth. In addition to the Shanghai flagship, the group spans two other properties: The PuXuan Hotel and Spa in Beijing, with postcard views of the Forbidden City, and The RuMa Hotel and Residences in Kuala Lumpur, known for its strong local identity. By 2035, the group’s vision is a portfolio of 20 hotels, alongside branded residences and an expanding presence in retail and e-commerce, with 80 per cent of its footprint in Asia and the remaining 20 per cent internationally.

READ MORE: 2026’s ILTM Luxury Travel Report